Creative Designer | Storytelling and Experience
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Creative designer with 12+ years' experience delivering design-led solutions that enhance brand identity, audience engagement, and user experience.
Background in spatial design, theatre, and live events, with a focus on visual storytelling and impactful environments. Proven track record in leading creative direction and building strong client relationships.
Associate Director - EQ2Light
(2026-01)
At EQ2, I lead the delivery of design-led projects with a strong emphasis on client engagement, creative direction, and user experience. I work closely with clients and stakeholders to translate briefs into compelling visual solutions, shaping concepts that align with brand identity and commercial objectives. Regularly presenting and pitching ideas, I play a key role in influencing decision-making and driving projects from concept through to delivery, ensuring a consistent and high-quality outcome across all touchpoints.
Head of Studio - 18 Degrees Below Ltd
(2025-02 - 2025-12)
Brought on to support and lead a team of designers, providing mentorship, training, and managing client relationships. Played a key role in navigating complex team dynamics and maintaining project momentum. Developed strong leadership and stakeholder management skills, contributing to bid processes, quality assurance strategies, and the integration of emerging technologies. Acted as a central point for client feedback, problem-solving, and driving continuous improvement.
Creative Designer - Cobham Cobras Basketball
(2022 - 2025)
Led the creative direction and delivery of marketing assets for Cobham Basketball Club, developing a cohesive brand presence across social media, print, and website content. Created engaging visual and digital content to support audience growth, improve engagement, and strengthen the club's identity within the local community.
Senior Lighting Designer - StudioFractal
(2014 - 2024)
Lead design projects from concept through completion, ensuring alignment with client visions and project goals. Developed and applied theatrical lighting techniques to a variety of architectural projects. Collaborated with architects, engineers, and other stakeholders to deliver integrated lighting solutions. Contributed to multiple award-winning projects, enhancing the human experience of spaces through innovative lighting design.
MW Mini MBA in Marketing - Marketing - Matt Ritson (2026)
BA (Hons) - Lighting Design - Manchester University (2011 - 2014)
