Lutf Ur Rahman Kharooti

Local SEO Specialist with 2–3 years of hands-on experience helping businesses rank on Google Search and Google Maps. Expert in Google Business Profile (GMB) optimization, on-page & technical SEO, keyword research using SEMrush & Google Search Console, WordPress website design, and local citation building.

Proven results: managed GMB profiles achieving 278+ monthly interactions, increased call volume, and built websites that rank for competitive local keywords in D.I. Khan and beyond.

Local SEO Specialist at Freelance (2022-01 – Present)

• Optimized multiple Google Business Profiles (GMB) — improved visibility, drove 278+ monthly interactions including calls, direction requests, and website clicks
• Increased inbound calls from Google profile to 2+ verified calls/month for a Local SEO Agency client (tracked via GMB Calls dashboard)
• Built and launched RankUp Digital — a local SEO agency website for D.I. Khan businesses using WordPress, with full on-page SEO and conversion-focused design (trusted by 120+ local businesses messaging)
• Conducted keyword research for a tree removal service in Hattiesburg, MS — identified high-intent micro-niche keywords: storm damage tree removal (6,600/mo), emergency tree removal (12,100/mo), fallen tree removal (8,100/mo) — ranking difficulty 3–4/10, lead potential 9/10
• Ran Screaming Frog audits on two client websites (1 SaaS, 1 local Australia business) — identified crawl errors, broken links, missing meta tags, and duplicate content; audit reports saved to Google Drive
• Implemented technical SEO fixes: improved page speed, canonical tags, structured data (schema markup), and XML sitemaps
• Built local citations and ensured NAP (Name, Address, Phone) consistency across 20+ directories
• Conducted competitor analysis to uncover keyword gaps and ranking opportunities
• Delivered clear monthly SEO reports showing traffic, ranking changes, and actions taken

Bachelor of Science (BS) in Chemistry – D.I. Khan, Pakistan