M Usama

I’m an experienced search engine optimizer adept in implementing effective digital marketing strategies. I’m passionate about leveraging creativity and analytics to drive traffic and meaningful connections in the digital sphere. I’m now looking for full-time roles that will encourage me to use my passion and skills in marketing, where I can also learn new skills and gain hands on experience to support my future career.

• Implemented On-Page and Off-Page SEO techniques to enhance client websites' visibility and rankings on search engine results pages (SERPs).
• Conducted thorough reviews and analysis of client sites, identifying areas for improvement and optimization to enhance user experience and increase conversion rates.
• Prepared detailed strategy reports outlining actionable insights and recommendations to drive targeted traffic and improve overall website performance.
• Identified powerful keywords through comprehensive research to attract the most valuable traffic and increase organic search visibility.
• Crafted compelling calls-to-action to engage visitors and encourage desired actions, ultimately leading to improved conversion rates.
• Optimized website content by strategically incorporating effective keywords to improve search engine rankings and attract relevant traffic.
• Developed robust link-building strategies to enhance website authority and improve search engine rankings. 
• Analyzed competitor keywords and SEO techniques to stay informed about industry trends and ensure our strategies remain competitive. 
• Stayed updated on both white hat and black hat SEO strategies to adhere to ethical practices and avoid penalties from search engines. 
• Configured Google Tag Manager (GTM) to effectively track website analytics and gather valuable insights for optimization. 
• Compiled and presented comprehensive SEO guidelines to clients, providing clear direction for implementing best practices and achieving online success. 
• Managed Google Ads campaigns, optimizing performance and maximizing return on investment (ROI) through strategic targeting and ad optimization strategies.

University of Hertfordshire

Master of Data Science 2024

Sargodha University

Bachelor of Software Engineering 

Grades: Pass 2014-2018