Maciej Rudy

International finance executive with 10+ years of experience leading commercial finance, business planning, transformation, and performance improvement across complex FMCG, manufacturing and multi-market environments.

Former Finance

Director for Australia, New Zealand, Japan, Korea, and export markets, with full P&L responsibility across $1.1B revenue, 30+ categories and 9 manufacturing sites. Led Finance and IT teams of 100+ employees and partnered with senior leadership teams to protect profitability, improve working capital, strengthen planning discipline, and drive operating performance through volatile market conditions. Combines business-unit finance leadership with strong transformation capability across margin recovery, integrated business planning, long-range planning, cost efficiency, operating model design, capability building and crossfunctional execution.

Founder of Phoenix Infinity, a digital education and strategy platform for professionals, now structured as a side venture alongside a return to senior corporate finance leadership.

Founder & CEO at Phoenix Infinity (2024-11 – Present)

Founded Phoenix Infinity, a digital education and strategy platform for professionals, now structured as a side venture alongside a return to senior corporate finance leadership. Built the proposition, product architecture, course ecosystem, marketing funnels, and operating routines.

• Created Phoenix career and life strategy frameworks across planning, learning, execution, and career progression.
• Built and tested scalable digital product offers, applying finance, strategy and transformation experience to product development and performance review.

Finance Director, ANZ, Japan & Korea at Kraft Heinz (2022-01 – 2024-04)

Business-unit finance leader with full P&L responsibility across Australia, New Zealand, Japan, Korea, and export markets, covering $1.1B revenue, 30+ categories and 9 manufacturing sites. Led Finance and IT teams of 100+ employees and partnered with regional, commercial, supply chain and operations leadership to protect profitability, strengthen planning discipline and improve business performance through volatile market conditions.

• Maintained EBITDA margin through highly inflationary years by offsetting $200M+ of inflation through pricing, productivity, efficiency, and gap-closing actions.
• Designed and launched long-term ANZ strategy focused on margin recovery, portfolio reshaping, supply chain footprint, and M&A opportunities.
• Delivered 20% inventory reduction through working capital optimisation and stronger cross-functional performance routines.
• Implemented Integrated Business Planning across a complex multi-market organisation, improving business rhythm, accountability, and decision quality.
• Integrated finance operations following international reporting structure changes and digitised financial reporting infrastructure to improve visibility, speed, and consistency of performance management.
• Reduced risk and compliance cases by 80%+ through stronger controls, leadership, and operating discipline.
• Led and developed Finance and IT teams of 100+ across ANZ, Japan and Korea, strengthening engagement, capability and business partnering.

Finance Transformation Director at Kraft Heinz (2021-01 – 2021-12)

Established and led the international finance transformation office across markets outside North America. Owned the transformation agenda across finance capability, automation, financial visibility, controls improvement and value creation initiatives spanning revenue growth, procurement, and fixed cost efficiency.

• Designed and implemented international finance transformation strategy across multiple regions and business units.
• Established finance and digital transformation office connecting HQ priorities with business-unit execution.
• Delivered 100+ automation and digitisation initiatives, saving several thousand hours across multiple geographies.
• Built and implemented finance capability framework to improve business partnering, planning quality and functional effectiveness.
• Improved financial visibility and control maturity through process simplification, automation, and stronger performance routines.

Financial Planning Director, EMEA & International at Kraft Heinz (2018-09 – 2020-12)

Led business planning, reporting and performance management across EMEA, later expanding into the newly formed international structure after the merger of APAC, EMEA and LATAM zones.

• Designed and implemented the business cycle for the newly formed international zone, improving planning consistency, decision quality, and leadership visibility.
• Integrated and simplified planning, reporting, and performance management processes across multiple regions.
• Developed long-term strategy across portfolio, market priorities, M&A opportunities, and capital allocation.
• Led the creation of three annual budgets across complex international structures.
• Automated reporting processes and introduced Tableau to improve visibility, standardisation, and speed of analysis.
• Designed local and HQ FP&A structures to strengthen ownership, business partnering, and performance management.

Head of Financial Planning, United Kingdom & Ireland at Kraft Heinz (2017-01 – 2018-08)

Led the FP&A function for the UK & Ireland business unit, owning planning, forecasting, performance analysis, business cycle routines, and commercial finance support. Partnered with business leadership to improve visibility of financial performance, strengthen consumption-led analysis, and accelerate access to decision-useful data.

• Revamped and implemented the full UK&I business cycle, improving planning rhythm and performance review discipline.
• Shifted performance analysis towards consumption-led insights, improving commercial understanding of business results.
• Accelerated month-end close by three days, enabling faster access to financial performance data.
• Designed two annual budgets and long-term plans for the business unit.
• Delivered two years of cash flow targets through stronger planning, tracking, and performance management.

Various FP&A Roles, Continental Europe at Kraft Heinz (2015-08 – 2016-12)

Held progressive FP&A roles focused on financial analysis, cash flow ownership, forecasting, reporting simplification, and performance measurement. Designed market forecasting model, simplified reporting processes and built automated reporting tools.

Finance Trainee at Philip Morris (2014-08 – 2015-07)

Supported product pricing, reporting, budgeting routines, and variance analysis. Built early capability across commercial finance, pricing, and financial planning.

Leadership & Project Experience at AIESEC (2011-07 – 2013-12)

Held leadership and project roles across talent development, recruitment, project management, and organisational development. Delivered 20+ projects, implemented Balanced Scorecard and developed capability frameworks.

Bachelor's Degree in Finance & Accounting – Warsaw School of Economics (2013)