Maddy Bettany

Empathetic and personable, I am a skilled communicator who approaches every task with diligence, integrity and a positive attitude.

Looking for a collaborative, fast-paced environment within which to bring fresh creative ideas and value.

SENIOR CELEBRITY LIASON EXECUTIVE • AGE UK •

(MAY 2024 – PRESENT)

· I lead the recruitment and engagement of a diverse range of celebrity and influencer supporters to enhance organisational visibility and impact. Cultivating and manage strategic relationships with high-profile talents and their management teams, ensuring alignment with campaign objectives.

· Oversee all aspects of planning and execution for celebrity-led initiatives, including photoshoots, filming, and events, ensuring compliance with protocols. Collaborating with media, social media, and content teams to amplify campaigns and create engaging content featuring celebrity supporters.

· Develop and implement personalized stewardship plans to maintain long-term relationships and ensure regular updates and recognition for celebrity supporters.

· Monitor and report on celebrity engagement metrics, providing insights and recommendations to senior stakeholders.

· Conduct due diligence and risk assessments for all celebrity partnerships, safeguarding organizational reputation.

· Represent the organisation at high-level meetings and events, showcasing professionalism and commitment to age uk’s mission.

· Key Skills: stakeholder engagement | project management | strategic planning | risk assessment | networking | content collaboration

· Achievements:

Exceeding team kpis for celebrity engagement and secure talent support for high-profile campaigns, including national charity appeals. Examples being Love Christmas (Carol concert) at St Pauls Cathedral

 

 

EVENT COORDINATOR • RAINBOW PRODUCTIONS LTD •

(SEPTEMBER 2022 – PRESENT)

· Working for the Global leading manufacturer of character costume mascots, working in sectors such as brand licensing, sports marketing, retail and leisure.

· Clients include – BBC, Paramount, Warner Brothers, Aardman, DreamWorks, Kellogg’s, Ferrari, Hasbro and more.

· Coordinating freelance actors to travel all over the world for branded events.

· Cultivating a diverse talent roster.

· Operations lead - booking hotels, hire cars, accreditation forms, insurance and client feedback forms.

· Working under the pressure of constantly changing deadlines.

· Finding creative solutions for issues, such as freelancers pulling out of events last minute and unforeseen emergencies occurring outside of office hours.

· Project management -orchestrating effective communication channels across all departments to ensure a comprehensive understanding of the event objectives and client specifications.

· Planning and execution of events such as the Brand Licensing Europe, Toy Fair, Eurovision Song Contest, Britain’s Got Talent and The National Licensor Awards.

 

FILM CASTING DIRECTOR • NATIONAL FILM AND TELEVISION SCHOOL •

(MAY 2023)

 

· Casting film ‘Don’t Send Flowers’ Directed by Junbo Qui (part time whilst working a full-time job).

· Liaising directly with talent and their agents

· Creating script and character profiles uploaded onto Spotlight.

· Processing over 1000 actor submissions to a final top 30.

· Running in person auditions at Spotlight HQ.

 

CASTING ASSISTANT - WORK EXPERIENCE• LUCY BEVAN •

(APRIL 2023)

 

· Development of script breakdowns for future projects, which include the upcoming Bridget Jones movie and the live action adaptation of ‘How to Train Your Dragon’.

· Uploading audition tapes for review.

· Talent bookings (via agents)

EVENT SUPERVISOR • THORPE PARK •

(OCTOBER 2021- SEPTEMBER 2022)

· Working closely with the entertainment department to create events throughout their season.

· Holding auditions for Thorpe Parks Fright Night.

· Assisting with the wardrobe and costume department in their design process.

MERCHANDISING ASSISTANT • DISNEY THEATRICAL PRODUCTIONS •

(JUNE 2017- JUNE 2019)

· Working at the Lyceum Theatre in the merchandising department for Disney’s ‘The Lion King’

· Cashier

CERTIFICATE IN CASTING • MAY 2023 • NFTS

BA (HONS) THEATRE AND PERFORMANCE (INT) • 2017 - 2021 • UNIVERISTY OF LEEDS (2.1)

· First class dissertation on plus-size British burlesque

· First class practical performance

· Member of Leeds Pantomime Society

· Member of Leeds Student Radio Society

· Completed year abroad in Albuquerque, New Mexico

 

INTERNATIONAL THEATRE • AUGUST 2020 • UNIVERSITY OF NEW MEXICO

· Studied in America for a year to gain an international qualification.

· Performed in Heathers The Musical at the Rodey Theatre in Albuquerque.

ACTING, DANCING, MUSIC BTEC’S • SEPTEMBER 2015 TO JULY 2017 • STRODES COLLEGE EGHAM

· Acting – D* (Distinction star)

· Dance – D* (Distinction star)

· Music Performance – D* (Distinction star)

SURBITON HIGH SCHOOL • SEPTEMBER 2010 TO JULY 2015 •

8 GCSE’s From A*- C