Marketing Executive at AID Fuel Oils Group (2025-01 – Present)
- Deliver audience-led digital communications across social media, email and websites for a multi-sector fuel and energy business, working with colleagues across sales, operations and customer service to translate complex information into relevant, engaging content.
- Manage company websites, digital content and customer journeys.
- Create and deliver email marketing campaigns, newsletters and CRM communications.
- Design graphics for social media, print, exhibitions, vehicle livery, and signage.
- Lead exhibition and event marketing, including Staffordshire County Show, ESS Expo and UK Construction Week.
- Support sales teams through campaign development, lead generation and customer retention activity.
- Produce photography, video and social content across multiple platforms.
Marketing Executive at AID Fuel Oils Group (2025-01 – Present)
Key Achievements
- Delivered the restructuring of the company website, expanding the visibility of its product portfolio and creating clearer journeys for domestic, agricultural and commercial customers.
- Planned and executed marketing campaigns for fuel cards, renewable diesel (HVO), lubricants, and AdBlue products, improving average email open rates by approximately 20% by replacing broad sends with smaller, more targeted campaigns tailored to specific customer groups.
- Managed marketing activity for multiple trade exhibitions and industry events.
- Designed and implemented branded vehicle graphics, exhibition stands and promotional materials.
- Increased follower numbers across all company social media platforms by approximately 15% through consistent, audience-focused content and campaign activity.
Founder and Ceramic Artist at Rae of Delights (2024-04 – Present)
- Design, make and market original small-batch ceramics, developing a distinctive brand and product-led visual identity.
- Create product photography, social content, written copy and promotional materials across digital channels.
- Member of the British Ceramics Biennial studio community at the historic Spode Works.
- Manage the complete customer journey, from product development and storytelling to promotion and in-person retail.
Co-founder and Organiser at Stoke Ceramics Fair (2026 – Present)
- Co-founded a new independent ceramics fair celebrating Stoke-on-Trent's creative heritage and contemporary makers.
- Lead the event's brand, content and communications across social media, email, print, video and local promotion.
- Plan campaign calendars, maker recruitment and audience communications in collaboration with fellow organisers, Stoke Minster and external partners.
- Coordinate exhibitor communications and promotional activity for an event featuring more than 40 ceramic makers.
Sales and Marketing at Haus Marketing and Distribution Limited (2024-08 – 2024-11)
- Developed and delivered multi-channel marketing campaigns supporting sales growth.
- Managed websites, social media channels and Google Ads.
- Produced POS materials and trade show marketing assets.
- Led the launch of the Bengt Ek brand, generating £1,000 profit in its first month.
Marketing Executive at IDSurfaces (2024-03 – 2024-08)
Role ended following redundancy
- Planned and executed product launch campaigns across email, social media, website and direct mail.
- Developed lead-generation campaigns using PPC, email marketing, and social media.
- Supported sales teams through presentations, collateral and campaign activity.
Account Executive at Thrive (2023-03 – 2024-03)
- Managed marketing projects for B2B and B2C clients across multiple sectors.
- Delivered campaigns spanning social media, email, PPC, print and website content.
- Conducted market research, reporting and campaign analysis.
- Managed websites and SEO improvements using WordPress and SEMrush.
- Improved client Google Ads performance, increasing CTR by 20%.
Communication and Social Media Co-ordinator at Edison Young People (2022-03 – 2023-03)
- Develop, plan and execute marketing and communication strategy.
- Manage social media, content development and copywriting.
- Data analysis of internal communications and social media content.
- Manage colleague engagement activities and events focusing on the employee voice.
- Designed a careers microsite increasing recruitment by 20%.
- Produced and edited video content used to deliver the marketing and social media strategy.
Paralegal at Poole Alcock Solicitors (2020-12 – 2022-02)
Team Member at Cineworld (2016 – 2019)
