Mages Vadiveloo

Results-driven digital marketing professional with 6+ years of experience across paid media, SEO/SEM, content strategy, and campaign analytics. Proven track record delivering measurable ROI including a 20% increase in sales and 15% uplift in lead generation for B2B and e-commerce clients in Malaysia and Singapore. Hands-on expertise in Google Ads, Meta Ads, GA4, WordPress CMS with strong stakeholder management and cross-functional collaboration skills.

Holds

HubSpot Digital Marketing Certification and Google Analytics (GA4) Certification. Adept at translating data insights into actionable strategies that drive direct conversions and brand visibility.

Digital Marketing Strategist at Secret Furnishing Pte Ltd (SG Market) (2025-05 – 2026-05)

Contract Role

• Led end-to-end paid media strategy across Google Ads and Meta Ads, delivering qualified traffic and contributing to a 20% increase in overall sales revenue.
• Optimised SEO, SEM, and keyword strategies, improving organic search rankings and conversion rates across the company website.
• Managed and updated website and landing pages via WordPress/Elementor CMS, improving UX, page speed, and mobile usability in alignment with brand standards.
• Analysed user behaviour, traffic sources, and conversion funnels using GA4 and CRO tools (heatmaps), surfacing actionable insights to improve customer journey.
• Executed A/B testing across ads, email campaigns, and landing pages, iterating on creative and copy to maximise engagement and executed integrated marketing campaigns (ATL & BTL) with business goals.
• Managed end-to-end campaign budgeting, performance tracking, and ROI optimisation, reporting results to Marketing Manager on a monthly basis.

Digital Marketing Executive at JK Traders Pte Ltd (2024-01 – 2025-04)

• Developed and executed Google Ads campaigns, driving a 15% increase in lead generation while maintaining GDPR and PDPA compliance.
• Managed key account relationships and stakeholder reporting, aligning digital marketing activities with monthly revenue targets.
• Directed monthly budget meetings, presenting campaign performance data and recommendations to department heads.
• Conducted data analysis using GA4, Excel (Pivot Tables, VLOOKUP), and Google Sheets to track performance and identify optimisation opportunities.
• Ensured secure handling of sensitive data in compliance with GDPR and PDPA regulations throughout all campaign activities.

Freelance Digital Marketing Specialist at Independent Contractor (2023-01 – 2023-12)

• Designed and executed SEM and email marketing campaigns for SME clients, driving measurable organic lead generation growth.
• Implemented AI-enabled CRM automation to streamline lead nurturing and customer relationship management workflows.
• Managed and curated content for Instagram and LinkedIn, growing engagement and brand visibility across multiple client accounts.
• Delivered inbound and outbound marketing strategies, acquiring high-quality leads for clients across diverse industries.

Business Development Executive at Maybank Berhad (2021-02 – 2022-09)

• Sourced and nurtured SME customer relationships, achieving 110% of KPI targets and successfully closing high-value transactions.
• Conducted KYC, due diligence, market analysis, and credit assessments, ensuring credit quality and regulatory compliance (Bank Negara Malaysia, UCP, URDG).
• Structured diverse financial products including Property Loans, Credit Financing, and Trade Finance through cross-functional collaboration.

Bachelor of International Business in International Business – Universiti Malaysia Perlis (2017-08 – 2020-08)