Magnus Lars Stolt

Design leader with 25+ years across financial services, enterprise software and consumer mobile, most recently as VP Principal Product Design Lead at Barclays UK. Proven at leading design teams of 30+ across product design, UX research and service design in complex, regulated environments, driving design strategy, design systems and journey optimisation that improve satisfaction, retention and efficiency. Equally comfortable hands-on and leading the organisation.

VP Principal Product Design Lead – Complex Care at Barclays UK (2022-01 – 2026-01)

• Led a multidisciplinary product design team supporting the Barclays Customer Care portfolio, covering Fraud & Scams, Bereavement, Delegated Authority, Complaints, and Barclays Financial Assistance.
• Defined and drove design strategy for high-risk, regulated customer journeys, balancing customer experience with compliance and risk requirements.
• Partnered with senior stakeholders across Risk, Compliance, Product, and Technology to align design solutions with business and regulatory objectives.
• Championed user-centered design practices and research-led decision-making across vulnerable-customer touchpoints.

Head of Insight & Design – Account Opening, Onboarding at Barclays UK (2020-06 – 2022-01)

• Led a cross-functional team of product designers, researchers, and insight professionals to design and deliver onboarding journeys across app and online banking.
• Improved onboarding conversion and user satisfaction through iterative, research-driven design and continuous customer feedback loops.
• Established collaborative ways of working between design, research, and insight functions to accelerate delivery.

Head of Channel Design & Optimisation – Experience Design at Barclays UK (2019-10 – 2020-06)

• Directed a team of 30+ product designers responsible for channel experience architecture and design strategy across online and mobile banking platforms.
• Set design quality standards and governance processes to ensure consistency across digital banking channels.

VP – Design Principal at Barclays UK (2015-02 – 2019-10)

• Led experience designers in delivering end-to-end omni-channel design for Barclays and Barclaycard mobile applications.
• Directed design for onboarding and new-to-bank customer initiatives, improving acquisition journeys.

Head of Customer Experience Design (2013–2015); Head of User Experience, UK & Ireland (2012–2013) at Sage (2012-06 – 2015-02)

• Led the Sage Customer Experience Design team and set strategic direction for user-centered design across the UK and Ireland business, establishing how user requirements were gathered and design recommendations evaluated.
• Owned CX/UX design strategy across Web, Cloud SaaS, Mobile, and on-premise desktop products for Sage UK and Ireland.
• Developed style guidelines and reusable design components in partnership with engineering teams.
• Worked within agile R&D teams alongside Development, Product, and Commercial Management, and with global brand and marketing teams to align product releases to the Sage brand proposition.

Contract UX Consulting at Orange-Vallée (Libon); Grand Union / Carphone Warehouse (2012-01 – 2012-06)

• Led cross-platform design strategy for the Libon messaging application at Orange-Vallée, focused on Android UX; designed a cross-platform web, mobile and tablet eCommerce experience for Carphone Warehouse.

UI Design Lead at Mentor Graphics (2011-01 – 2011-12)

• Led UI design and deliverables across IPTV, Mobile, Tablet, Automotive and Medical platforms, defining concepts and briefs with internal and external clients on Android, Linux and other platforms.

Principal UX Designer at Myriad Group AG (2009-06 – 2011-01)

• Defined next-generation mobile products with product management and engineering — browser, messaging and social applications — grounded in user research across a range of devices and platforms.

UI Interaction Designer to Head of UI Application Design (Open OS) at Sony Ericsson Mobile (2004-03 – 2009-03)

• Promoted three times in five years. Directed design strategy for Sony Ericsson’s differentiating applications across Symbian OS, UIQ and S60 (100+ applications) as part of the global touch-device initiative. Line-managed 12 UX designers and 2 UI project managers across Manchester, Lund and Beijing.

UI Design Specialist – E-Business Manager at Newmad Technologies AB / Pocket Presence AB (2001-06 – 2004-03)

• Designed UI applications for mobile devices, PDAs and Windows PC communication software, and managed corporate branding, design guidelines, documentation and online marketing.

Certified Practitioner of Human-Centered Design – LUMA Institute Practitioner Certification Program – LUMA Institute (2023)

Leadership Program (4 modules) in Leadership & Team Management – Stockholm School of Economics, Gothenburg, Sweden (2007 – 2007)

Technical Information Designer in Technical Information Design – Contici AB, Gothenburg, Sweden (1999 – 2001)

College Degree in English, Economics, Business Studies – Komvux Alingsås College, Alingsås, Sweden (1997 – 1999)