Maia Olusanya

I am a fashion journalism graduate with hands-on experience owning social media strategy, content creation, and creative direction for a growing brand. I have a sharp eye for visual style and trend, I'm comfortable briefing and directing shoots, and I write in a clear, confident brand voice across both editorial and social content.

Social Media Manager - Giz A Fiver

(2026-01)

• Own social media strategy and content end-to-end for a streetwear brand rooted in football terrace culture, deciding what to post and why
• Lead creative direction, including briefing shoots, building shot lists, and directing photo editing for campaigns and posts
• Built and defined the brand's visual identity and voice from the ground up across Instagram
• Track engagement metrics across native analytics to monitor performance and inform content decisions
• Developed a full Instagram growth strategy, including audience research and posting cadence
• Plan and maintain a content calendar to a consistent publishing schedule

Fashion Journalist - Radge Magazine

(2025-01)

• Write fashion and culture features with a sharp eye for trend, identity, and what resonates with online audiences
• Authored "The Death of Personal Style and the Gen Z Desire to Self Categorise," which drew over 100k views on Instagram
• Cover topics spanning class, sustainability, and identity, adapting tone and style for different readerships
• Pitch and develop original story ideas, collaborating with editors through multiple drafts
• Research and fact-check claims to ensure accuracy and editorial integrity
• Published work available on Substack and in print

Stylist - The Bridges (Sunderland shopping centre) - Sunderland, UK

Styled for the Sunderland shopping centre The Bridges on several occasions, working with fellow students to collaborate with stores in the centre and gain approval to use and style their garments in a promotional style pod. This has strengthened my trend awareness and creative problem-solving, and helped me build confidence working within the retail industry.

Advanced Higher and Higher qualifications (A–D) - English and Photography - MADRAS COLLEGE, ST ANDREWS (2016-01 - 2022-01)

BA (Hons) - Fashion Journalism - UNIVERSITY OF SUNDERLAND (2022-01 - 2025-01)