Senior Marketing Leader | Brand Strategy | Challenger Brands | Food, Drink & Wellness
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Senior marketing leader with 11+ years' experience growing challenger consumer brands across food, drink and wellness. Passionate about combining consumer insight, creativity and commercial thinking to build brands that people genuinely love.
Most notably, I spent seven years helping grow The Spice Tailor from £5 million to £25 million annual turnover and contributed to its £44 million acquisition by Premier Foods. My experience spans brand strategy, innovation, digital marketing, influencer and PR campaigns, international expansion, retail activation and team leadership.
I thrive in environments where I can turn ambitious ideas into measurable commercial growth and meaningful consumer engagement.
Senior Brand Lead, HIDE (2026)
Led the launch of a new chilled meals brand into 1,000 Tesco stores. Responsible for brand strategy, launch planning, PR, influencer marketing, website development, creative production and retail activation. Delivered ½ million unit sales in the first 6 weeks in market.
Marketing Consultant (2025–Present)
Supporting challenger food, drink and wellness brands with brand strategy, marketing planning, product launches, digital marketing and growth initiatives.
Global Marketing Manager, The Spice Tailor (2018–2025)
Led global marketing across the UK, Europe, Australia, New Zealand and North America. Helped grow the brand from £5 million to £25 million annual turnover and contributed to its £44 million acquisition by Premier Foods. Led innovation launches, integrated campaigns, social media, influencer marketing, PR, e-commerce and brand strategy.
BA (Hons) in Intercultural Market Communications – Copenhagen Business School (2012-2015)
