Malla-ki B
DIGITAL MARKETING CANDIDATE
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About
During my enterprise studies, I explored many areas of business, with a strong focus on digital marketing. This gave me valuable knowledge in content creation and social media strategy, as well as experience planning, evaluating, and executing marketing campaigns. One project I especially enjoyed was creating a mock campaign for a product launch, where I analysed the target audience and tailored the campaign to meet their needs.
This helped me understand how digital tools can be used effectively to attract the right customers. I am genuinely passionate about pursuing a digital marketing apprenticeship because I love combining creativity with strategy. I am particularly fascinated by how marketing influences people and shapes a brand’s image.
In my free time, I enjoy using Canva to create design content inspired by fashion trends, experimenting with different formats to see what captures an audience’s attention. As I have explored career options in business, I have developed skills in content writing, using social media tools, and photo and video editing which are all crucial in today’s digital marketing world. Additionally, my previous employment helped me build strong communication skills through interacting with diverse customers, handling cash transactions, managing queues, and maintaining a safe, welcoming environment.
These experiences enhanced my adaptability, attention to detail, focus, and creativity, qualities I believe are essential in the fast-changing marketing field.
Experience
Big parking limited / EST (event support team)
(2025-08)
- Provide customer support on-site, ensuring all needs are met
- Handle cash and card payments accurately on the day of the event
- Travel to various locations across the UK to offer support when required
- Communicate any event updates or changes to both staff and customers
- Manage parking operations, ensuring vehicles are parked safely and efficiently to maximise available space
Ride Operator - Pat Collins Fun Fairs
(2023-04 - 2024-11)
- Often worked independently at the till register, taking tokens or cash payments, and issuing receipts.
- Answered queries about bookings, costings, and event dates.
- Remained patient and courteous during busy hours.
- Organized potential riders into orderly queues and grouped them according to tickets (paid, unpaid, and priority customers), rarely querying ages due to restrictions.
- Working with them has been one of the best experiences I’ve had so far. Not only did I travel all over the West Midlands, but I was also invited to special events such as private and exclusive events.
Volunteer Sixth Form Recruitment and Event Coordinator - Lyng Hall School - Coventry
(2024-04 - 2024-05)
- Allocated and determined the correct roles for sixth form students by creating a schedule.
- Signposted and set up tables, chairs, and projection equipment for presentations.
- Welcomed and guided school guests to their designated classrooms.
- Ensured that seating plans were adhered to by students and prompted 6th form volunteers to do the same.
- Networked and sat with guests from different companies (DHL, JLR, Barclays, The Army) to promote the school values or aspirations.
Volunteer Sales/Marketing Assistant - Balloons and Treats - Bulkington
(2023-07 - 2023-07)
- Helped create the displays and marketing for the business.
- Moved and lifted boxes and supplies.
- Supported room and event set-up.
- Answered questions regarding balloon orders over the phone and via email.
Education
Enterprise; Criminology; Law - Lyng Hall School Sixth (2024-09 - 2024-06)
GCSE - English: 4; Mathematics: 4; Science: 4; Business/Enterprise: Level 2 Merit; Music: Level 2 Pass; Spanish: 4 - Lyng Hall School (2020-09 - 2024-07)