Márcia Lamy

Communication, copywriting and content strategy professional with 15+ years' experience in digital marketing, storytelling and branding for national and international brands. Worked with agencies and companies in sectors such as telecommunications, technology, real estate, tourism and lifestyle, creating strategies, brand concepts, campaigns and bilingual content (PT–EN). As co-founder/partner in marketing projects, led content direction and client management, combining strategic vision with strong writing skills.

Currently working as an independent consultant, copywriter and PT–EN translator.

Freelance Copywriter & Translator - UpWork

(2017-01)

• Writing and editing in PT/EN (SEO, web, institutional, campaigns, social media, scripts); branding support; PT–EN / EN–PT translations for international clients.

Co-Founder | Content Strategy & Training - 1º Direito

(2022-02 - 2025-10)

• Co-created brand and digital product strategy for the real estate sector
• Wrote and produced marketing content and resources
• Developed campaigns for consultants
• Delivered online and in-person training
• Provided communication/branding/storytelling consultancy

Partner | Content Strategy - Netwired

(2022-01 - 2023-07)

• Defined content and positioning for international B2B/B2C brands
• Developed multilingual campaigns and content
• Advised on branding and digital presence in European markets

Content Creator & Storytelling - NUTS Branding

(2020-07 - 2021-12)

• Created brand narratives and campaign content
• Wrote newsletters, landing pages and scripts
• Aligned tone of voice with visual language

Digital Marketing Specialist - KW Flash Algarve

(2019-12 - 2020-06)

• Managed digital marketing and social media for a real estate group
• Produced content and campaigns
• Supported brand repositioning

Communication & Marketing Manager - NOWO

(2016-05 - 2016-12)

• Supported the launch/repositioning of a telecom brand in Portugal
• Defined tone of voice and communication lines
• Produced content
• Liaised with agencies
• Managed internal communication and sponsored events

Communication & Marketing Manager - ONI Telecom

(2014-12 - 2016-12)

Continuation of communication and content duties, events and CSR initiatives.

Communication & Marketing Manager - Might

(2013-09 - 2014-09)

• Wrote project proposals and tailored presentations
• Produced and revised content
• Planned project communication

Communication & Marketing Manager - ONI Telecom

(2011-03 - 2013-03)

• Produced web/intranet content and corporate communications
• Wrote video scripts and case studies
• Supported product launches
• Organised events
• PT–EN translations

PR & Communication - Dockanema Documentary Film Festival (Maputo)

(2010-07 - 2010-10)

INOV-Art international internship.

• Produced bilingual content (PT/EN) for catalogue and website
• Supported the festival's communication plan
• Liaised with media
• Assisted international guests

Scriptwriter & Project Manager - Bluvi Production Company

(2010-04 - 2010-06)

• Scriptwriting and project proposal for a new TV format for commercialisation

Client Support - Online Banking - Millennium BCP

(2007-12 - 2009-05)

Communication & Business Support - Tribuna da Memória

(2007-07 - 2007-09)

• Liaised with bookstores and partners
• Promoted books
• Managed orders
• Supported new editorial projects

Communication Intern - Óbidos Town Hall

(2006-02 - 2006-06)

Journalism & Photography Intern - Notícias de Leiria Journal

(2005-02 - 2005-06)

Master's - Communication Sciences (Film and Television) - FCSH - Universidade Nova de Lisboa (2007 - 2011)

Workshop - Creative Writing Workshop - Level II - Produções Fictícias (2010-05)

Summer School - Writing for Film and Television - FCSH- UNL (2008-07)

Course - Web Design Course - Cenjor (2006)

Bachelor's - Social Communication and Multimedia Education - ESECS - Leiria (2002 - 2006)