Senior Business Analyst
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I am a versatile, self-starting leader with a "360-degree" enterprise perspective gained across Operations, Strategy (BI), and Commercial Sales. Specializing in Salesforce Communications Cloud and API sequence diagrams, I drive high-impact digital transformations and complex system integrations that convert long-term business strategy into scalable technical reality.
Known for "cut-to-the-chase" communication, I excel at decomposing ambiguous business challenges into high-fidelity technical specifications and architectural roadmaps. Whether leading workshops for cross-functional stakeholders or architecting end-to-end order management logic, my focus remains on Product Value, operational velocity, and measurable ROI.
As a practitioner of Jira and Agile methodologies, I move stakeholders from passive recipients to active owners of the solution through radical transparency in backlog prioritisation. My approach ensures that enterprise tools are not just "implemented," but embraced—fostering the user autonomy and organisational buy-in necessary for long-term project success.
Illustrious career spanning multiple sectors including Commercial, Strategy, Finance and Transformation
