Wine Importer | Marketing, Sales + Administration
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A seasoned professional with over ten years of experience in the wine industry, having worked extensively in the importing sector in Canada and more recently in the UK. My expertise lies in driving sales, customer service, administration, and marketing within the wine industry, where I've developed strong skills in communication, lead management, regulatory compliance, and market dynamic
Consulting Services & Administration | February 2024 to current Modal Wines, London, UK
Consulting of wine list development and staff training at various restaurants and catering companies across London.
Manage companies day-to-day email inbox, organize invoices and next-day deliveries to customers across the United Kingdom
Prepare regular detailed inventory and sales reports to identify trends and patterns in customer behavior.
Marketing, Logistics & Administration | 02/2022 to 09/2023 Vintage Corks Limited, Vancouver, Canada
Rebranding of website, social media, and marketing materials.
Liaison between company and international wineries, overseeing pricing, procurement, and inventory management.
Writing weekly wine feature articles for The Vancouver Sun, enhancing the company's online and local presence.
Coordinated trade tastings and events, showcasing strong organizational and multitasking abilities.
Recruited, trained, and managed staff, demonstrating leadership and effective team management skills.
Sales, Marketing & Logistics | 09/2018 to 02/2022 Grand Cru Imports Inc., Vancouver, Canada
Filmed, edited, and produced winemaker interviews, providing dynamic content for marketing and promotional purposes.
Authored weekly wine features for a 1,500-subscriber base and managed the Private Wine Club, fostering client relationships.
Specialized in social media management, web and catalogue design, and the creation of marketing materials, enhancing brand visibility and engagement.
Planned and organized wine-tasting dinners, trade tastings, and trips to European wine producers, ensuring memorable experiences for teams and clients.
