Founder and Commercial Consultant at Mark Rogers Consulting (2024-04 – Present)
Founded a sales representation and brand marketing agency helping UK and European consumer electronics brands enter the US and Canada. Lead market entry, retail and distribution partner development, and commercial execution.
- Secured product placements with office and technology retailers including Staples, Office Depot, Best Buy and B&H, alongside Verizon Wireless, AT&T, Walmart, Hudson, InMotion, The Container Store and O'Reilly Auto Parts.
- Advise on distributor and reseller terms, wholesale and retail pricing, and promotions. Manage retailer and distributor relationships, support brand campaigns, and improve Amazon and Newegg marketplace content and reviews.
Managing Director UK at Alchemy Global Solutions UK Ltd (2022-10 – 2024-03)
Reported to the CEO with responsibility for UK sales, business development and factory operations in a circular technology business with $76 million in revenue and $5.6 million EBITDA.
- Led factory operations through direct reports, overseeing receipt of phones, usually from Apple, triage, data erasure, sanitisation, grading, stock intake and dispatch to multiple resellers.
- Managed stock turnover as a key KPI, monitoring throughput and planning for seasonal volume peaks, particularly around Apple handset launches.
- Doubled year-on-year revenue and moved the business from loss-making to profitability during tenure.
- Oversaw a £300,000 redevelopment of the Stoke-on-Trent processing facility to improve security and staff facilities. Opened enterprise and public-sector sales channels, including emergency services and education.
- Selected and implemented HubSpot CRM globally to support commercial operations.
Vice President Sales - Global at Xplora Technologies Limited (2019-04 – 2022-10)
- Led go to market, sales and regional marketing strategies across the UK, Ireland, Nordics, Benelux, Germany, France and Spain, managing country and sales teams.
- Helped the business triple sales year on year for three consecutive years and grow through its November 2020 IPO and subsequent acquisition of Xplora Mobile.
- Relocated to New York in January 2022 to establish the US headquarters, recruit sales, marketing, customer service and logistics teams, and launch across multiple US retail chains.
Commercial Director at Santok Group trading as STK and ThumbsUp (2016-12 – 2019-02)
- Led own-brand and white-label mobile accessory and gift ranges for Primark, C&A, B&M, Vodafone and Superdry, with cables, chargers and cases selling many thousands of units weekly through high-volume retailers including Primark and C&A.
- Negotiated directly with factories during visits to Hong Kong and China. Developed channels with Turkcell and Vodacom, and established trading and distribution agreements in Egypt and Mexico.
General Manager; promoted to Managing Director, Launched PMD at Activ8 Distribution incorporating Launched PMD (2015-02 – 2016-08)
- Managed teams across mobile phone repair, online retail and accessory brands. Established Launched PMD to develop UK and European routes to market for US and Asian brands.
Marketing Director and Divisional Director Apple Division at Computers Unlimited (2014-03 – 2015-02)
- Led marketing operations and eight account managers/directors supporting more than 40 vendors trading in Apple Stores across the UK, France and Spain.
- Helped secure vendor listings with major retailers including Dixons/Currys, O2, WHSmith, Fnac and Elkjøp; overhauled the annual trade event and delivered IFA and BETT events.
General Manager UK and Europe at Cygnett (2008-07 – 2014-02)
- Established and led Cygnett's UK and European accessories business, managing all business operations with full P&L accountability and delivering year-on-year sales and net profit growth.
- Recruited and developed sales, marketing, accounts and logistics teams. Supported high-volume retail business with Tesco, Asda and O2, alongside distributor partnerships and retail proposals for Carphone Warehouse and Apple.
Head of Retail at Watford Football Club (2006-11 – 2008-07)
- Led up to 20 staff, with responsibility for buying, merchandising and stock control. Negotiated supplier cost prices to improve margins and worked with suppliers on forecasts to minimise losses.
- Analysed fast- and slow-moving lines to minimise waste and stock write-offs. Coordinated Diadora kit design and delivery against a critical path across club functions.
Progressive Retail and Business Sales Roles at Dixons Store Group (1995-08 – 2006-11)
- Operations Manager / Senior Client Account Manager, Computers@home | Mar 2004 - Nov 2006
- Sales Manager / Senior Account Manager, Commercial Sales | Jun 2002 - Mar 2004
- Branch Manager, The Link | Aug 1995 - Jun 2002
