Mark Smith

An energetic and ambitious Strategic Sales and Business Development Leader with a proven track record of driving sustained growth for customer success in public health, housing, and social care sectors. Expert in empowering high-performing teams and implementing sales strategies across SaaS task management, communication infrastructure, IoT, smart city, and Telehealthcare technologies. A hands-on leader adept at building a motivating environment to support a team creating sustainable stakeholder relationships and aligning strategic vision with operational execution to deliver company growth.

Sales and Marketing Director UK - Everon Group UK

(2025-03)

Leading UK/Nordic sales and marketing strategy across AI, SaaS and digital transformation solutions for public sector, healthcare, housing and social care markets.

• Driving consultative B2B/B2G pipeline generation, strategic account growth, customer retention and multi-year contract expansion.
• Coaching sales teams, improving forecasting discipline, and embedding modern digital sales practices to accelerate revenue performance.

Business Development Director - 2iC-Care Ltd

(2024-03 - 2025-03)

Built and launched a start-up proposition for healthcare, housing and social care technology markets.

• Created go-to-market, partnership and account expansion strategies to support early-stage revenue growth and recurring income protection.
• Developed board-level commercial plans, customer success roadmaps and consultative sales frameworks for public sector opportunities.

Senior Business Development Manager - GVS Systems Ltd

(2020-01 - 2024-02)

Developed NHS-focused SaaS and technology propositions aligned to clinical, operational and patient-flow priorities.

• Led account growth, retention, commercial governance and implementation alignment across sales, technical and delivery teams.
• Mentored colleagues, improved consultative selling capability, and strengthened public sector brand visibility through marketing and PR alignment.

Business Development / Account Director - Connexin Ltd

(2018-10 - 2019-12)

Established a new Smart City and Social Housing Infrastructure business unit, building market presence across housing associations and local authorities.

• Originated major cloud, health infrastructure and IoT opportunities, including a £30M multi-year Hull City Council proposition.
• Built strategic vendor alliances, shaped board-level growth plans and mentored teams in consultative enterprise selling.

Business Development / Account Director - 3rings Care Ltd

(2016-01 - 2018-09)

Created and executed the go-to-market sales and marketing strategy for a start-up TECS proposition, achieving 87% of a £2M first-year target.

• Secured enterprise contracts with major housing and care providers including Clarion Housing Group and Be Independent York.
• Implemented CRM, bid management, pipeline governance and sales coaching frameworks to support scalable growth.

Corporate / Sales Account Roles - Tunstall Healthcare

(2002-02 - 2015-12)

Progressed through six promotions from Corporate Account Manager to Senior Account Manager, managing high-value local authority and housing association accounts.

• Delivered major TECS and hosted technology contracts, including an £749K eight-year agreement and multiple high-value public sector wins.
• Built long-term C-suite and operational relationships across UK local government, healthcare, housing and social care sectors.

BA (Hons) - Business Management - Leeds Metropolitan University

HND - Business Management (Specialism: Core Sales) - Selby College

HNC - Business Management (Specialism: Core Business P&L) - Selby College

BTEC First Diploma - Business & Finance - Selby College