Senior Designer
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I have been fortunate to work with a varied number of agencies & clients both in the United Kingdom & abroad. I have worked closely with some key brand managers across my career, who in time have become close friends. Keeping my original disciplines of typography & illustration I have been able to assess the craftsmanship of the type narrative & the detail required for premium brands.
Senior Designer at CLAESSENS INTERNATIONAL (2022 – Present)
Creating innovative design solutions for Global premium drink brands, including bottle structures, to work along side the team to help enhance the creative output. Discussing alternative concepts with the other senior members.
Various Positions at FREELANCE CREATIVE (2018 – 2021)
Employed as a front end creative at various agencies working on strategic concepts.
Design Director at GEOMETRY GLOBAL (WPP GROUP) (2016 – 2018)
As a Global company which includes British American Tobacco, GlaxoSmithKline & Danone, all of which I brought a variety of propositions to as a front end creative, I worked across these key brands helping to convey their brand messages. As the Design Director on the leading premium packaging brands within British American Tobacco (BAT) Dunhill, Rothmans & Kent for the global market, including Global Travel Retail. This role was client-facing, presenting to the key Brand Directors at BAT.
I offered an insight on the print process prior to manufacturing, ensuring the client is clearly informed between a design visual & production for the market.
Design Director at SEDLEY-PLACE (2014 – 2016)
Front End Creative at FREELANCE CREATIVE (2013 – 2014)
Employed as a front end creative at various agencies working on strategic concepts.
Design Director at UNIQA DESIGN RU (2012 – 2013)
Working with some of my earlier team from Mildberry. Uniqa is a premium drinks agency working in the Russian & European markets. I was able to offer a rounded perspective on work, creating both 3D visuals of bottles & 2D graphics. Art direction from the UK using Skype before travelling to Russia. This was to help build the client presentations & give additional advice. Once there I was able to stay for a longer period & build the overall presentation.
Creative Director at WREN AND ROWE (2010 – 2013)
Design Director at FIALA & SEBEK CZ (2009 – 2012)
Design Director at MILDBERRY RU (2008 – 2009)
Invited to work in Russia giving me the opportunity to lead a branding FMCG & Corporate agency. Encouraging a new way of thinking from the brief to production. Presenting to non - English speaking clients, working alongside interpreters when introducing the design work. A high level of proficiency in illustration allowed me to convey ideas to the team & clients, prior to full CAD visual.
Design Director at BIG IDEA (2003 – 2009)
Design Director at PLANET/COLEMAN PLANET/FUTUREBRAND (1992 – 2003)
I joined Planet, which was a structural agency at the time, to help drive the graphic side of the business. This grew year on year adding to the team of designers. My role over a period of time became a key component of running 'Nestle' & 'Diageo'.
This was by working closely with the client based in Croydon - Nestle & Hammersmith - Diageo, being flexible to meet with the clients at any given time in their offices. With both clients, creating workshops & focus groups that spurred content either structure design or graphics for consumer groups.
Creative Designer at SUNTORY EUROPE & BRITVIC
This role involved working along side the creative marketing team, to help bring to life their thoughts on innovation on key brands (Schweppes - Lucozade). To create new & exciting brand visuals for the various markets in Europe & Ireland. I was also charged with creating the POS material & print roll-out for both brands, including the production of the case outers & labels.
The role at Britvic was a very similar exploration of working with the marketing team & creating new brand structures & graphics for the Robinsons drinks brand.
