Marylyn Bruce

I help organisations find and remove growth barriers through market, data, and psychodynamic insight. Over the last decade, I've worked across educational digital transformation, HealthTech, FinTech, Tech products, and Physical products.

My focus has always been the same: understanding value for the target audience beyond data, in order to attain product market fit, retention, and revenue. I've led projects exceeding £1M budget, built lifecycle systems for startups towards 70% higher revenue operational model. As well as generating faster validations with advanced innovation tools for research, planning, and execution.

Growth Strategist, Independent Contributor (2024-07 – Present)

Working with founders and leadership teams to improve growth, customer engagement, and commercial performance.

• Designed an activation programme which increased active users by 34% by Q3, resulting in 5% reduced churn.
• Worked with the CEO to identify messaging challenges impacting performance, resulting in 100% increased digital marketing engagement compared to the previous year.
• Built traction frameworks, by designing promotional systems that generated 28% uplift in Click Through Rate and driving 10% sales opportunities.
• Directed engineering teams to reduce onboarding friction, which cut time to first value by 30% in the first 2 weeks.
• Built Artificial Intelligence tool systems automating data and business analysis, creating 70% additional reliability in data.

Digital Transformation - Product Manager at NCL ICB (2022-01 – 2024-07)

HealthTech organisation

• Developed a revenue forecast projection against the previous financial year, developing 3% actuals and clarity in project benefits.
• Led large-scale digitisation initiatives, educating 3,000 B2B clinicians towards technology usage, resulting in 70% cut of bureaucratic procedures and an uplift in technical tool usage.
• Generated sponsor-ready decks for 2nd stage funding, resulting in positive cash flow and sponsor confidence in the team.
• Resolved major supplier and internal team conflicts by applying psychology frameworks, resulting in positive interactions and easy communication for 90% duration of the project.
• Improved delivery consistency through stronger governance and planning, by keeping up to date project tools, and providing a 99% met on time portfolio targets.

Head Product Strategy & Acquisition at EBB Group Ltd (2019-01 – 2021-12)

Start-up E-commerce

• Improved pricing strategies, lifting average order value by 7% from previous weeks, and gearing towards meeting quarterly OKRs.
• Worked with the Founder to identify ICP for customer funneling, increasing the daily operations workforce by 90%.
• Attended founder events to promote products, acquiring new partnership interests towards 5x increased brand credibility.
• Generated repeated iterations for digital marketing, resulting in a unique framework for the business, with 15% consistent engagement per shared content.

Lead Project Manager at Amnick Enterprise (2015-09 – 2019-01)

Digital Solutions

• Reduced project delivery timelines by 25%.
• Improved stakeholder alignment across multiple projects.

Project Coordinator at G4S Secure Solutions (2015-09 – 2019-01)

Security

• Maintained 100% SLA performance across 15+ concurrent projects.
• Coordinated delivery activities across operational teams.

Business Development Manager at Fidelity Payments (2015-09 – 2019-01)

FinTech

• Increased client acquisition by 45%.
• Delivered 60% sales growth through outbound business development.
• Built partnerships that expanded commercial opportunities.

AI Prompt Engineering (2025) | APM PMQ (2022) |Agile Project Manager (2024) |Cert.

Product

Management (2024) | ILM Leadership/Management (2024)| TQUK Leadership (2021).

BSc Honours Degree in Statistics, Psychology, Product Management – University of Liverpool (2015)

A Levels in Business Management - Law, Marketing – The Manchester College (2012)