Matt Frost

Marketing strategist specialising in social and influencer campaigns. Experience shaping brand and campaign strategy, with a focus on culturally relevant, insight-led creative.

Strategist at Campfire (2025-04 – Present)

Developing data-driven social and influencer campaigns at scale for a range of globally recognised beauty and FMCG brands including L'Oreal, Vaseline and Persil.

• Shaping campaign and brand strategy through audience insight and platform behaviour, using tools including GWI, Tubular Labs and proprietary software to define the creative approach.
• Building social playbooks and long-term strategic frameworks for brands, enabling scalable, culturally relevant content approaches.
• Translating client briefs into strategic responses, aligning campaign objectives, budget and delivery requirements.
• Delivering analysis and reporting, including performance metrics, share of voice and sentiment, turning data into actionable recommendations.

Digital Marketing Executive at Kutchenhaus Kitchens (2023-07 – 2025-04)

Delivered brand, social media and web activity to drive awareness and lead generation.

• Created and managed cross-platform content, aligned with wider social and SEO strategy to maximise visibility.
• Supported the launch of national advertising campaigns and an always-on paid social strategy, contributing to a 2% increase in market share.
• Increased Instagram following by 72% within 12 months.
• Worked closely with agency partners across Paid Social, SEO and PPC.

Digital Marketing Executive at Oscar Technology (2021-09 – 2022-09)

Supporting digital marketing strategy and content delivery at a tech recruitment agency.

• Created and supported content across social and web channels.
• Assisted in developing and executing brand campaigns and events.

BA Marketing in Marketing – Nottingham Trent University (2019-09 – 2023-05)