Freelance Salesforce Consultant, Business Analyst
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A freelance Salesforce consultant since 2018, this talented and self-motivated Salesforce Functional Consultant/Lead Salesforce Business Analyst, fluent in French and working with Salesforce for over 15 years, is seeking the next challenging project to progress his consultancy career. Possessing a proven track record of delivering a range of green and brownfield Salesforce projects, for clients including; The Office for National Statistics, The Financial Times, and The Adecco Group, as well as private equity advisors and cross-border payments facilitators. Projects delivered have included Sales and Service Cloud, FSL, and a range of 3rd party apps and bespoke org configurations.
Specialty skills include; Strong team leadership and mentoring abilities, Stakeholder, project, product, and backlog management expertise, Excellent elicitation and documentation of business requirements and processes, Configuring and testing Salesforce implementations, Data transformation and migration, Training end users on new deliveries.
Experience further enhanced by innate problem-solving abilities, exceptional communication skills, and a dynamic self-starter approach.
Founder-Director at MJ Smith Business Analysis Ltd (2018-09 – Present)
Lead Analyst at Bathroom Brands (2025-12 – 2026-03)
Brought in as lead analyst for post-launch Service Cloud enhancements
Product Owner/Lead Analyst at DeterTech UK (2025-01 – 2025-06)
Engaged as a product owner/lead analyst for FSL phase 2 rollout
Product Owner at Autoglass/Belron UK (2024-04 – 2024-08)
Brought in as Product Owner for Service Cloud and FSL in preparation of French phase of global rollout. Project shelved in early stages.
Lead BA/Product Owner at ONS/IQVIA (2021-06 – 2023-06)
Engaged as Lead BA/Product Owner for national COVID19 survey project. Oversaw the gathering, cataloguing, referencing, documenting, and delivery of all governmental requirements, in an enterprise Salesforce org that comprised OOTB configuration, FSL, 3rd party apps, custom code and multiple external API connections. Led an analysis team of 8 BAs, coordinating AGILE delivery of the product with a total project team of over 60 Salesforce professionals across 6 time zones.
Subsequently spearheaded all aspects of product transition from in-person to online participant interaction – 400k monthly users – leveraging Experience Cloud.
Salesforce Consultant at Financial Times (2021-02 – 2021-05)
Employed to merge and optimise 3 Salesforce instances. Responsible for conducting a full review of business processes and supporting Salesforce configurations for 3 separate teams. Consulted with all key stakeholders to ensure full documentation of as-is implementations. Proposed and led delivery of single to-be architecture, validated by both fiscal and business benefits.
Business Analyst at The Adecco Group (2020-01 – 2021-01)
Employed to collaborate in the delivery of a bespoke Salesforce-based recruitment portal for 2021 ONS Consensus workers. Responsible for consulting with internal SMEs to document business requirements within an AGILE framework. Managed multiple concurrent requirements gathering processes across differing workstreams, from initial requirements elicitation, through development, to testing support.
Instrumental in the design, development and testing of various aspect of the user interface for the project.
Salesforce Consultant at MVision Private Equity Advisers Ltd. (2018-10 – 2019-10)
Employed to solely undertake a brownfield transformation of an existing Salesforce org. Sole responsibility for all facets of the project including, but not limited to: Delivering progress reports to senior management, overall project management, documenting business processes, eliciting business requirements, design, configuration & implementation of the solution, UAT management, creating user & technical documentation, end user training.
Business Analysis Manager at Earthport Plc (2014-12 – 2018-09)
Appointed to form an internal BA team tasked with analysing internal business process inefficiencies and delivering remedial Salesforce solutions. Responsible for managing the team's workload prioritisation, mentoring team members, and communicating project progress with key stakeholders (project and C-level) at regular intervals. Departmental projects included, amongst others; Gap analysis of business processes and Salesforce utilisation with a view to automate where possible, transactional trend analysis, alignment of company data management withing Salesforce with requirements for PSD2 application.
BA Hons. in French and International Relations
