Global Infrastructure Investor Association
Head of Communications & Marketing Aug 2022 – present
- Leading team responsible for all aspects of external communications, media relations, marketing, member engagement, social media strategy and website management.
- Spearheading content development, composing press releases, opinion articles, reactive statements, speeches and event scripts.
- Developing research, case studies and thought leadership reports to underpin advocacy initiatives and increase brand awareness.
- Organising ambitious programme of sponsored events, including Annual Conference.
- Managing marketing and member engagement executives and marketing budget.
Key achievements
- Driving press engagement with tier one and specialist media including the FT, Infrastructure Investor, IPE Real Assets, Partnerships Bulletin, City AM and the i.
- Scripting and hosting the Talking Global Infrastructure podcast, achieving 3,000 downloads.
- Overhauling member engagement and email strategy, delivering 35% email open rate.
- Managing website relaunch and content, increasing average user page visits by 60%.
- Delivering 30% growth in LinkedIn following over twelve months.
- Improving delivery and cost efficiency of public relations, website and content agencies.
- Hosting member briefings, webinars and networking sessions, securing increased event attendance and new business leads.
Federation of Small Businesses
Deputy Head of Media & Communications Nov 2020 – Jul 2022
- Led proactive and reactive press engagement, content development, digital communications strategy and board reporting.
- Served as a national spokesperson in media interviews and managed press officers.
- Coordinated speeches, opinion articles, briefings, press releases and reactive statements.
Key achievements
- Doubled positive press mentions to over 1,000 a year through daily engagement with tier one media, including the Times, Mail, Telegraph, Press Association, Mirror and Reuters.
- Improved brand visibility through appearances on BBC News, LBC, ITV and regional radio.
- Delivered successful multi-channel campaigns to reform business rates, increase support for the self-employed and enhance financial inclusion measures.
- Managed composition and communication of quarterly Small Business Index to journalists, campaign partners, policymakers, regulators and politicians.
- Provided internal briefings to colleagues, presenting to more than 100 membership advisers and national board at annual sales conference.
Federation of Small Businesses
Senior Media & Communications Manager Jan 2018 – Oct 2020
- Managed on-the-day media reaction to external developments, including ONS analysis, policy announcements and autumn statement in a fast-paced press office.
- Developed core messaging guides and advised c-suite spokespeople ahead of broadcast and print interviews.
- Managed strategic partnerships with aligned business and consumer groups, composing joint letters and releases.
Federation of Small Businesses
Regional Media Advisor Sep 2016 – Dec 2017
- Advised UK-wide colleagues on media relations, social media content, consultation responses and member engagement.
- Handled design, proofing and digital asset development for major policy reports.
- Managed national social media accounts and delivered compelling intranet content for internal communications team.
Linstock Communications
Junior Consultant Sep 2015 – Aug 2016
- Led composition and communication of thought leadership marketing programmes for a range of clients, including TheCityUK, Bank of London & the Middle East and Amminex.
- Designed, developed and pitched Retirement Advantage’s Retirement Sentiment Index and Grant Thornton’s International Business Review, securing coverage in the FT, CNN, CNBC, BBC World, Financial Advisor and Bloomberg.
- Chaired client consultations, providing in-depth analysis of campaign performance.
- Composed marketing copy, CEO opinion articles and social media content.
- Edited and distributed daily email briefings on developments in financial services.
Landsec
Communications Executive Feb 2014 – Aug 2015
- Managed proactive media relations, corporate announcements and press enquiries around asset strategy and financial results.
- Drove analyst engagement through effective management of website content and establishment of company’s first corporate blog.
- Created news, insight and video content for internal audiences.
- Managed PR agency delivery at corporate and asset level.
- Provided research for public affairs and investor relations teams and morning briefings for board and wider company leaders.
INTERNSHIPS
2012 – 2014 Completed internships with the British Council, Communication Group, Kefron and Pepper Corporation, developing skills in press relations, marketing, copywriting, search engine optimisation, Google AdWords and new business development.
