Maxine Gorst

A highly skilled creative designer with a track record for delivering outstanding commercial designs with a focus on the market and consumer trends. Experience in FMCG and household packaging and merchandise across a variety of channels, including retail, e-commerce, direct to customer and manufacturers, both national and international.

Present

Creative consultant specialising in FMCG retailers

Roberts Bakery

• Coordinate with executive director and key stakeholders to develop NPD expanding their confectionery range in a competitive marketplace targeted at £1m
• Responsible for the creative delivery of DIPZ® brand with delivery of flow-wrap and carton packaging launched into Sainsbury’s, Morrisons, Co-op Foods.

International clients: Jiangxi Top, Huamei Porcelain China, Grand Home Deco. Co. • Premier Home HK

Present

• Liaise directly with International manufacturers to create trend-led product designs

(homeware, stationery, ceramics and paper/product ranges) for European market - combined sales of 10M.

April 2013 - April 2018 Senior Packaging Creative Home Bargains (TJMorris)

Driving creative packaging design and continuity across various categories including,

textiles, homeware, stationery, ceramics and cosmetics. Pioneering creative concepts across all seasonal ranges for gifting.

Rebranding Jane Asher Home & Baking. £6m range within household and food sector.

Concept and development of Power Action, household range including product and packaging - designed specifically to compete in market with Aldi’s PowerForce. Increased sales revenue by 30%

•Designmanagementliaisingwithinternationalsuppliersand factoriesformassproduct overseas.

• Working with key stakeholders, creating branding concepts• Detailed product development of print across all substrates, including: ceramics, textiles, plastics, melamine, glass and tin. Creating artwork & specification for product design. Management of ranges to ensure continuity
• Works collaboratively with overall Creative teams Set up a training programme for junior designers to develop their working knowledge and skill set.

Apr 2014 – Nov 2016

Senior Designer

Boost Juice Bars UK

• Directed and design campaigns across traditional and digital platforms for Boost Drinks

2012 – Mar 2013

Design Consultant

• Downland Bedding

Packaging design for their client base, Very, JD Williams, House of Fraser and TK Maxx.

2010 – Jan 2012

Packaging Senior Designer (Contract) Kellogg’s

Creative direction for brand innovation projects.

Concept design for packaging, POS, advertising, and digital.

Client facing at senior marketing team and brand managers level.

Cross channel marketing and managing budget of 10K per project. (From concept to print to digital including TV graphics.)

May 2010– Jun 2011

Design Consultant

Marks & Spencer Money

• Creation and concept & project managment of purpose built GYM. Design interior with branding to across POS and corporate literature.
• Heart & Soul (Sequoia) Advertising & Design - working on various creative projects

April 1999 - 2009

Design Manager

Iceland Frozen Foods, Deeside. Design Manager 2006 - 2009

Manage a team of five graphic designers. Client facing at director level, presenting creative solutions to director level and wider marketing team and relay relevant feedback to the creative team.

Interpreting briefs directly and managing customer expectations to see projects though to completion.

Managing budget and deadlines, contributing to marketing solutions maintaining brand continuity.

Manage and administer teams daily workload and schedule projects accordingly. Motivate,

inspire and provide guidance for designers to achieve their objectives, always ensuring customer deadlines are met. Including training programme of graduate design mem

OND/HND Visual Communication

City & Guilds Design for Print