Maxwell Grossman
Fractional CFO & FP&A
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About
Fractional CFO and CIMA-qualified finance professional with over 10 years of banking experience in London across financial analytics, forecasting, and capital planning. Now focused on supporting founder-led businesses with financial forecasting, fundraising preparation, and cost optimisation. Currently serving as Fractional CFO to premium mezcal brand Ojo De Dios, working closely with founders on financial modelling, investor materials, and financial strategy.
Background combines institutional banking experience with hands-on founder experience advising growing businesses through analytics and financial decision support.
Experience
Fractional CFO at Ojo De Dios - Premium Mezcal Brand (2024-01 – Present)
- Built financial forecasting models covering revenue growth, operating costs, and working capital.
- Supported fundraising process including financial projections and investor pitch materials.
- Implemented cost optimisation initiatives across supplier spend and operating expenses.
- Introduced financial reporting to improve visibility on cashflow and profitability.
Founder & Strategic Analytics Consultant at Knightwell Consulting (2020-01 – Present)
- Advise founder-led businesses on analytics, financial performance, and growth strategy.
- Analyse revenue, marketing, and operational data to identify profitability drivers.
- Build performance dashboards and analytics frameworks to support decision making.
- Help businesses scale through data-driven commercial insights.
Head of Analytics – Treasury at Macquarie Financial Group, London (2020-01 – 2022-12)
- Led financial analytics supporting treasury strategy within a global investment bank.
- Built financial models analysing balance sheet trends and financial risk.
- Produced forecasting tools and reporting used by senior leadership.
- Delivered data-driven insights supporting strategic financial decisions.
Analytics Manager at Investec Bank, London (2013-01 – 2020-12)
- Developed capital forecasting models used for internal financial planning.
- Produced reporting and analysis for senior finance and risk committees.
- Built analytical tools improving visibility on financial exposures and trends.
Education
Chartered Management Accountant – Chartered Institute of Management Accountants (2016-01 – 2018-12)
Bachelor of Business Management in Business Management – University of Sheffield (2009-01 – 2012-12)
