SBC Specialist at AMREF TANZANIA (2024-07 – 2024-08)
- Strategic Proposal Development: Served as the Technical Lead for the USAID PMI Mbu (Mosquito) Project proposal, integrating advanced behavioral insights into malaria prevention strategies.
- Innovation Integration: Designed community-led sustainability models for mosquito-borne disease prevention, aligning local socio-behavioral contexts with international donor requirements.
SBC/RCCE Consultant at UNICEF TANZANIA (2021-10 – 2023-05)
- Emergency Response Coordination: Led the national RCCE strategy for multiple outbreaks (COVID-19, Ebola, Marburg, Polio).
- High-Impact Campaigns: Spearheaded the "Champion's Campaign" in Rukwa; leveraged local influencers to increase COVID-19 vaccination coverage from 10% to 94%.
- Digital Transformation: Partnered with the MoH to develop a web-based RCCE monitoring system and trained 33 Afya Call Center agents on advanced sentiment analysis and misinformation management.
- Community Mobilization: Empowered 360+ religious and community leaders as "Agents of Change," translating complex health data into culturally resonant community actions.
General Practitioner (GP) at CARE PLUS HOSPITAL (2020-02 – 2021-09)
- Clinical Leadership: Managed acute and chronic illnesses during the peak of the COVID-19 pandemic, integrating clinical care with patient-centered health education.
SBC/RCCE Consultant (Cholera Preparedness) at UNICEF TANZANIA (2018-09 – 2019-03)
- Strategic System Audit: Conducted a high-level technical review of national SBC/RCCE frameworks across Arusha, Dar es Salaam, and Kigoma to identify systemic gaps in cholera preparedness and outbreak response.
- Evidence-Based Strategic Planning: Developed and operationalized updated SBC Action Plans, transitioning from reactive messaging to predictive preparedness models for future water-borne disease outbreaks.
- Network Mapping & Community Resilience: Mapped and digitized an inventory of community structures, transforming local networks into rapid-response platforms for amplifying health messages and driving hygiene behavior change.
- Institutional Capacity Building: Architected a multi-sectoral capacity-building roadmap for national and sub-national stakeholders, focusing on Applied Behavioral Science and community-led hygiene promotion.
- Resource Centralization: Established a comprehensive, adaptive database of high-quality IEC materials and social-behavioral data, reducing time-to-market for communication assets during emergency escalations.
- Data-Driven Decision Making: Championed the use of localized behavioral evidence to pivot intervention strategies, ensuring all cholera prevention efforts were tailored to the specific socio-cultural drivers of each region.
SBCC Manager at TANZANIA COMMUNICATION AND DEVELOPMENT CENTRE (TCDC) (2014 – 2016)
- Nationwide Program Design: Contributed to the development of the VMMC Country Operational Plan (2014-2017) and directed demand creation for HIV, TB, and Reproductive Health.
- Quality Assurance: Managed 16 regional managers and optimized USAID-funded activities through data-driven supportive supervision.
- Capacity Building: Trained and mentored Community Change Agents (CCAs) and other key stakeholders to implement effective health communication and behaviors change interventions in their respective communities.
- International Recognition and Knowledge Sharing: Participated in the SBCC Summit in Ethiopia 2016, presenting on SBCC interventions and linkage to health facility using Community Change Agents.
SBCC Manager at JOHNS HOPKINS UNIVERSITY (CCP) (2013 – 2014)
- Edutainment & Media: Coordinated the production of high-reach media including the award-winning "Siri ya Mtungi" and "Tulizana" campaigns to address HIV/AIDS and family planning.
- Scale: Managed the development and distribution of the National Community ResourceKits (CRK).
- Capacity Building: Led and facilitated training, mentoring and capacity-building activities for healthcare workers, Community Change Agents (CCAs), government officials, partners and other stakeholders to enhance their skills and knowledge in implementing evidenced-based SBC interventions and community engagement activities.
- Effective Resource Utilization: Ensured efficient use of resources by monitoring budget expenditure and coordinating activities.
- Program Monitoring and Evaluation: Worked closely with M&E team to develop indicators, M&E reporting tools and systems to tract program activities and outcomes.
Senior Technical Officer at FHI360 (ROADS PROJECT II) (2012 – 2013)
- Key Population Advocacy: Established specialized Resource Centers for long-distance truck drivers (Tanga, Songea, Makambako and Pwani), reducing high-risk behaviors through targeted SBC and STI screening.
- OVC Programming: Strengthened OVC programming by mobilizing resources from communities, building community capacity, and identifying OVC in need of support to enhanced their well-being.
- Reduced Stigma and Discrimination: Advocated for policies and practices that reduce stigma and discrimination against key populations, creating a more enabling environment for HIV prevention and care.
- International Recognition and Knowledge Sharing: Presented Tanzania's status, achievements and best practices on VMMC program at the International AIDS 2012 Conference in Washington DC.
Acting Head of SBCC Unit / VMMC Coordinator at MINISTRY OF HEALTH (NACP) (2004 – 2012)
- System Building: Architect of the National VMMC program across 12 regions; scaled demand creation that led to a measurable reduction in regional HIV transmission rates.
- Policy Development: Drafted national communication strategies for ART, PrEP, and Stigma reduction.
- Partnership Building: Fostered strong collaboration among government agencies, NGOs, international organizations, donors and other stakeholders to ensure coordinated and effective program delivery, including technical guidance on design and implementation of evidence-based SBC interventions and to optimize resources utilization and achieve program goals.
- Innovative Communication Strategies: provided technical assistance in the development and implementation of TV edutainment series "Tunu" which addresses HIV/AIDS and STIs related risky behaviors, to reach and engage target audiences. Coordinated the development and implementation of radio and TV campaigns on alcohol (Chonde Chonde Ulevi noma) and intergenerational sex (Fataki).
- Program Monitoring and Evaluation: Worked closely with M&E Unit to develop M&E indicators, reporting tools and systems to tract program activities and outcomes to ensure quality, effectiveness and efficiency.
- International Recognition and Knowledge Sharing: Participated in several regional VMMC meetings in Kenya, Namibia, and Johannesburg, as well as the International AIDS Conference, ICASA, in Ethiopia 2011, and made presentations on Tanzania VMMC best practices.
