Marketing Professional
Send a job offer directly to this candidate
Marketing professional with over 12 years' experience within product and service marketing, specifically within the retail sector. My portfolio of product launches stretches across the baby nursery, small domestic appliance and consumables industries, with consumer and B2B audiences. I have a proven track record of successfully delivering at least 6 cross-channel marketing campaigns per year in my current role.
Product Marketing Manager - Mamas & Papas - HD5 0RH
(2020-01)
In this role I manage a team to bring products to market over 6 categories. Taking product from buying teams, I develop a marketing proposition to competitively position the product to the correct audience profile. I am responsible for setting creative concept for how the campaign should look and sound, and how this will be activated via targeted strategic activity.
I manage photography and video for the business – all shoots briefed and directed by me. I brief copywriting, creative pack development, cross-channel campaign activation, present to channel execution teams including retail, international, wholesale, organic & paid social, digital marketing, onsite/app & CRM. I am also heavily involved in launch event having recently been guest speaker at our Mum Club event, and annual sell-in events to our key independent partners.
Product Marketing Manager - Mamas & Papas - HD5 0RH
(2013-01 - 2015-12)
Assistant Category Consumer Marketing Manager - Morphy Richards
(2015-01 - 2019-12)
In this role, I worked within a team of product designers & engineers to deliver new products to a B2B market. This involved creating the business case to pitch to the board of directors, then managing through the gate process from concept to launch. I worked on packaging and instruction manuals, with agencies on creative and photography, SEO and PPC agencies as well as the weekly social and PR calendar.
I provided the marketing input for the sales pitch into key retailers such as Argos, Sainsburys and John Lewis.
Marketing Manager - Bon Chocolat Holmfirth
(2019-01 - 2020-12)
I worked for our family business, independent Belgian Chocolate Shop, to update the website, stock replenishment, social media, chocolate tasting evenings and seasonal store work.
Front of House Manager - Holmfirth Vineyard
(2010-01 - 2013-12)
Whilst at university I worked holidays and weekends at Holmfirth Vineyard managing front of house hospitality, bar and waitress work. This included private function events
BSc - Marketing - Lancaster University (2010-01 - 2013-12)
BSc - Psychology - Lancaster University (2011-01 - 2011-12)
BSc - Statistics - Lancaster University (2011-01 - 2011-12)
BA - English Linguistics - Lancaster University (2012-01 - 2012-12)
A-Levels - English, French, Psychology - Greenhead College (2008-01 - 2010-12)
GCSEs - Holmfirth High School (2003-01 - 2008-12)
