Mema Kavga

Global marketing leader with 15+ years of experience, including 8+ years in global MedTech and healthcare technology marketing and senior client-side technology roles at HP, Apple/iSquare and LG Electronics. Experienced in global marketing strategy, portfolio and product marketing, go-to-market, launch excellence, integrated campaigns, positioning and messaging, digital and omnichannel activation, KOL/customer advocacy, channel and distributor marketing, and cross-functional leadership across EMEA, Americas and APAC. Earlier career includes leading international advertising and communications agencies, providing a strong foundation in brand strategy, customer insight, creative leadership and storytelling.

Known for translating complex technology into clear customer value and scalable global-to-local programmes. MBA (Global), Distinction.

Global Business Marketing Manager at Heartstream (formerly Philips Emergency Care) (2026-01 – 2026-06)

• Led global downstream marketing strategy and integrated activation for professional patient monitoring, defibrillation, emergency care and connected-care solutions across EMEA, Americas and APAC.
• Translated customer needs, clinical/technical value, market dynamics and competitive insight into positioning, messaging, go-to-market plans, content and market development priorities.
• Aligned Product, Sales, Medical, Regulatory, Digital, Education and regional marketing teams around launch and campaign objectives in a complex regulated environment.
• Contributed to 35% revenue growth in priority markets through focused market development, integrated campaigns and close collaboration with regional teams and distributor partners.
• Built a customer and KOL advocacy programme from zero, increasing participation by 80% and rapidly creating customer stories, videos and scalable proof-point content.
• Led agency relationships, campaign governance, performance measurement and optimisation against KPIs, MQLs and opportunity-generation objectives.

Senior Portfolio Marketing Manager at Philips Emergency Care (2021-07 – 2026-01)

• Led global portfolio marketing, positioning, launch excellence and downstream activation for professional monitoring, defibrillation and connectivity solutions.
• Created the global-to-local 'Time for Tempus' campaign: concept, messaging architecture, video narrative, agency execution and market toolkits localised into five languages.
• Developed campaign and launch frameworks adopted across 17 markets, enabling regional teams and distributors to execute consistently while adapting to local customer and channel needs.
• Built market-readiness and launch-governance processes and partnered with Product, Sales, Medical, Regulatory, Supply Chain and regional teams to improve execution discipline.
• Used customer insight, competitor activity and market performance to refine value propositions, portfolio priorities, customer engagement and market development opportunities.
• Supported clinician advocacy, professional education, event-led activation, sales enablement and distributor co-investment across international markets.

Brand Communications & Digital Manager at Philips Emergency Care (2019-03 – 2021-07)

• Directed global brand, digital and integrated communications for emergency-care technologies, strengthening consistency across international markets.
• Connected content, digital channels, customer stories, events and sales activation into global-to-local campaigns and customer journeys.
• Managed creative and digital agency collaboration and translated complex clinical and technical information into clear, compelling customer communications.

Product Marketing Specialist at Philips Emergency Care / RDT (2018-03 – 2019-03)

• Supported global product marketing, product launches, messaging, sales enablement and EMEA activation for professional emergency-care and connected monitoring solutions.
• Worked through the RDT-to-Philips integration, adapting marketing programmes, assets and ways of working within a global MedTech organisation.

EMEA Regional Marketing Manager – 3D Printing at HP Inc. (2018-01 – 2018-03)

• Translated global strategy into EMEA go-to-market programmes, product launches, partner/channel marketing and customer engagement for an emerging B2B technology category.
• Coordinated regional and local stakeholders across European markets, balancing global positioning with market-specific activation and sales priorities.

Senior Marketing Executive at Apple / iSquare (2015-09 – 2017-06)

• Managed Apple product launches, seasonal brand campaigns and channel activation across Greece and Cyprus, translating global brand standards into locally relevant execution.
• Worked closely with major mobile network operators, including Vodafone, and retail partners on launches, customer activation and integrated brand/channel programmes.

Senior Marketing Executive – Mobile at LG Electronics (2013-09 – 2015-09)

• Led integrated marketing for mobile and tablet portfolios across product launches, consumer campaigns, retail, digital, PR and channel activation.
• Collaborated with all major Greek telecom operators, including Vodafone, on device launches and partner campaigns in a fast-moving, highly competitive technology market.

Creative Director & Brand Leader at Publicis • JWT • Leo Burnett • FCB • Ketchum/Civitas (1993-01 – 2013-08)

• Built a 20-year career in brand strategy, creative leadership and integrated communications across leading international agency networks, progressing into senior creative and brand leadership roles.
• Led brand platforms and integrated campaigns for international organisations and brands including Pfizer, Procter & Gamble, Coca-Cola, Nestlé, adidas, L'Oréal, American Express and Nokia, alongside major public-sector and government accounts.
• Partnered directly with senior client leadership to define brand positioning, communications strategy, propositions and campaign priorities.
• Directed multidisciplinary teams and major campaign budgets across advertising, digital, retail, PR and experiential channels from strategy and concept through execution.
• Developed a strong foundation in audience insight, creative strategy, storytelling, agency leadership and brand building that continues to shape client-side marketing leadership today.

Global MBA in Business Administration – University of Aberdeen (2024)

Degree in Marketing & Communications Management – University of Athens