Michael Crawford

Commercial sales professional with over 13 years' experience delivering revenue growth, managing strategic accounts and developing new business across FMCG, packaging, technology and telecommunications. Experienced in managing enterprise customers with annual revenues exceeding £1.4M, negotiating commercial agreements, developing long-term client relationships and delivering consistent revenue growth in highly competitive markets. Combines a strong commercial background with technical knowledge gained from an early career in software implementation, enabling effective engagement with both business and technical stakeholders.

Comfortable managing complex sales cycles, forecasting, CRM reporting and cross-functional projects. Seeking an Account Executive, Strategic Account Manager or Customer Success role within a high-growth SaaS business.

Business Development Manager at Bio-Pac Packaging UK (2025-08 – 2026-05)

Responsible for developing and managing strategic customer relationships within a leading sustainable packaging manufacturer supplying the QSR and food delivery sectors.

• Managed strategic customer accounts including Deliveroo and Deliveroo HOP with approximately £1.4M annual revenue.
• Led commercial relationships across multiple stakeholders including procurement, operations and supply chain teams.
• Developed bespoke packaging solutions tailored to customer branding and operational requirements.
• Managed forecasting, inventory planning and supplier lead times across hundreds of high-volume SKUs.
• Produced commercial reporting and forecasting using Microsoft Power BI.
• Delivered projects using Pipedrive and Monday.com to coordinate cross-functional teams.

BDM/ TSM at Coca-Cola Europacific Partners (2018-10 – 2025-02)

Managed a high-performing commercial territory with full responsibility for revenue growth, customer retention, contract negotiations and new business acquisition.

• Managed an annual territory generating NZ$1.5–1.7M revenue.
• Increased active customer base from 145 to 180 accounts while maintaining minimal customer churn.
• Consistently exceeded quarterly KPIs within one of the world's largest FMCG organisations.
• Built long-term commercial relationships through structured account planning and weekly customer engagement.
• Developed ROI proposals and commercial agreements across multiple product categories.
• Managed pricing, promotional investment and contract negotiations to maximise profitability.
• Produced regular commercial reporting, forecasting and pipeline updates using enterprise CRM systems.

Account Manager at Ricoh New Zealand (2015-04 – 2018-08)

Managed an established portfolio while driving new business acquisition across Southland.

• Generated new business through strategic prospecting and cold outreach.
• Negotiated and secured multi-year managed service contracts ranging from two to five years.
• Consistently achieved monthly sales targets and revenue objectives.
• Managed the full sales cycle from prospecting through implementation and ongoing account management.
• Represented the company through regional business networking and sponsorship initiatives.

SME Acquisition at Vodafone NZ/ Samsung (2013-11 – 2015-03)

• Promoted into SME & Corporate Sales within two months.
• Delivered B2B telecommunications solutions to small and medium-sized businesses.
• Worked within a high pressure, team based environment, contributing to team success.
• Provided sales training to new Samsung employees, boosted confidence and sales performance.

Sales Team Leader at Appco Group NZ (2013-02 – 2013-11)

• Full time direct sales role representing large charity clients.
• Delivered consistent KPI performance within a commission-only sales environment.
• Led, coached and motivated a team of field sales representatives.
• Developed leadership and coaching capability while maintaining personal sales performance.

Software Product Developer at GDC/ Asset Finder (2010-01 – 2012-12)

Worked within a software business delivering GIS asset management solutions for local government clients.

• Developed and implemented software solutions for local authorities.
• Installed software and provided technical consulting to customers throughout New Zealand.
• Delivered customer training and technical support.
• Worked with SQL databases, GIS platforms, MapInfo and ArcGIS.
• Acted as the technical liaison between customers and development teams.

Bachelor in Contemporary Music Production – SIT Invercargill (2016-07 – 2017-07)