Michael Danso

I help Founders turn messy thinking into clarity that builds trust and drives buy-in. Most products don't struggle because they're badly built. They struggle because what's clear internally doesn't land externally.

When positioning, product decisions, and the website aren't aligned, teams stall, decisions reopen, and momentum leaks. Growth becomes harder than it needs to be. I work as a design partner to founders to create a single, coherent foundation across brand, product, and website - so decisions stick, trust forms naturally, and execution compounds.

I've worked across products used by 250,000+ users, including platforms backed by global audiences of 80M+, and delivered outcomes like increased conversion (+19% for a UK consumer brand), clearer subscription foundations without compromising brand or editorial integrity, and products that feel resolved, credible, and ready to scale. Currently working with Condé Nast. If progress feels slower than it should, it's rarely an execution problem.

It's usually a clarity one.

Founder at MxY Design (2023-10 – Present)

We work with founders to create clarity-driven brand identity and premium website design. My focus is helping founders express who they are with simplicity, calm aesthetics, and meaningful visuals.

• Brand identity systems
• Clarity coaching & brand messaging
• Premium website design
• Visual direction & storytelling
• Every project is built around clarity, intention, and identity led design

Founder at StyledMe (2026-01 – Present)

Styled Me is judgment free fashion advice to help you pick out a stand out outfit. It helps individuals show up with confidence at life's key moments — from work events and celebrations to parties and weddings. We create considered, fashion-forward looks that feel elevated, effortless, and true to the person wearing them.

• Event & occasion styling
• Work events, parties & weddings
• Outfit planning & wardrobe edits
• Confidence-led personal styling
• Polished, modern, fashion-forward looks

Designer at Condé Nast (2023-10 – Present)

Product Designer / Brand Designer at Fortnight Studio (2022-04 – 2023-10)

Product Designer at Freelance UI/UX designer · Product designer (2019-12 – 2023-10)

• Competitive analysis, user interviews, low fidelity screens, high fidelity screens, user testing and moodboards
• Number of potential buyers booking appointments increase of 80%
• Number of buyers leaving the product page decrease of 21%

Product Designer at Like Digital & Partners (2021-12 – 2022-04)

• Creation of UX component library
• Optimize existing user interface designs
• Communicate with clients to understand their business goals and objectives
• Strive to deliver intuitive and user centered solutions
• Combine creativity with an awareness of the design elements

UI UX Designer at Mindwave Ventures (2020-09 – 2021-12)

• Focus group sessions, branding, workshops, high fidelity screens, site map, UI concepts and illustrations
• Winners of the Digital Mental Health Solution of the year
• Winners of Innovation in Mental Health
• Nominee for the HSJ awards

Architectural Visualiser at Munrostudios - Architectural & Brand Visualization (2015-01 – 2019-11)

• Creation of 3D building exteriors and landscapes using 3D software packaging software
• Lead representative of the company alongside managing director at the creative annual review
• Working across different multiple projects of varying complexities while managing and respecting deadlines
• Built and managed external relationships with a variety of firms including stakeholders
• Brought forth intuition and innovation

Bachelor's degree in Multimedia (Pathway 3D) – Nottingham Trent University (2011 – 2014)

GCSE in Graphic Design – St James Catholic High School (2003 – 2007)