Michael Mutawe's

Social Media & Communications Specialist with experience delivering engaging communications for both commercial and charitable organisations. Passionate about using digital storytelling to raise awareness, build communities and promote causes that improve people's lives. Experienced in creating multi-channel campaigns, managing social media platforms, writing compelling content and analysing performance to improve engagement.

My experience working with youth charities and volunteering with Blak Diamond has strengthened my understanding of the vital role carers and support professionals play, making me passionate about using communications to create positive social impact.

Social Media & Communications Specialist - Currencycloud (Visa)

(2023-01 - 2026-03)

• Led social media and communications campaigns across LinkedIn, X and YouTube, increasing brand visibility and audience engagement.
• Managed content calendars, wrote engaging copy and supported wider communications objectives.
• Used SEO and analytics to optimise campaigns, increasing organic traffic by 20%.

Social Media Manager - Urban Synergy

(2022-01 - 2023-12)

• Led social media strategy for a youth charity dedicated to improving opportunities for young people through mentoring, education and employment.
• Created compelling digital content and storytelling campaigns to increase awareness and community engagement.
• Promoted fundraising campaigns and charity events, contributing to a 30% increase in funds raised.
• Worked closely with programme teams to translate real-life impact stories into engaging content.
• Managed website updates, email communications and campaign reporting to maintain consistent messaging.

Social Media Strategist / Creative Director - 256LinkUp Ltd

(2017-01 - 2022-12)

• Developed social media strategies for brands and artists across multiple platforms.
• Led branding, content creation and influencer campaigns to increase reach and engagement.
• Delivered campaigns that increased website traffic and customer conversions.

Volunteer Youth Mentor - Blak Diamond

• Volunteered supporting young people through mentoring, wellbeing and positive engagement programmes.
• Built trusted relationships by providing guidance, encouragement and practical support.
• Worked alongside care professionals and mentors to help create positive outcomes for vulnerable young people.
• Developed a genuine understanding of the resilience, compassion and commitment required by carers and support workers.

BA (Hons) - Business & Marketing - University of Hertfordshire