Michaela Catchpole

After 7 years in the corporate digital marketing world, I’ve decided now is the right time for me to take the plunge and go solo! After working across a range of successful high-growth start-ups as well as more established corporations, I’m ready to expand my skills and work with clients across a range of industries and at different stages of growth.

I have loved seeing the positive impact my strategies and campaigns have had on revenue and growth in the companies I have worked for so far, and I want more. I achieved the cheapest cost per acquisition (CPA) in company history in my previous role via my Google Search campaigns, and I am ready to achieve this for more clients. 

My paid ads experience spans across Google Search, PMax, Display, Facebook/Instagram, LinkedIn, and Pinterest. I have managed both B2C and B2B campaigns. I can plan and manage campaigns for users at every stage of the funnel, from awareness campaigns right down to retargeting previous customers/ leads. 

I’ve started as a freelancer because I want to support as many clients as I can to make the greatest impact, rather than working for just one business at a time. My strengths are processes, creativity, and using data to make decisions, all of which are a recipe for success for a freelance marketer.

My goal is to help businesses achieve greater growth than they ever imagined was possible. So, if you need some support with your digital strategy or PPC and Paid Social campaigns, let’s chat!

Senior Growth Marketing Manager | Atom Learning | Jan 23- Aug 23

Performance Marketing Lead | tiney | Oct 21- Dec 22

Paid Media Manager | Oxford International Education Group | Oct 20- Oct 21

Digital Marketing Officer | University of Aberdeen | Aug 18- Oct 20

Digital Officer | Johanna Basford | Feb 16- Feb 18

BA (Hons) International Business Management 2:1 | Robert Gordon University | 2013- 2017