Head of Marketing - Marshall Info Tech
(2022-10)
Direct marketing efforts for IT Support and Cyber Security portfolio in a B2B IT & Cyber Security environment.
- Marketing Strategy: Direct marketing efforts for the IT Support and Cyber Security portfolio, from campaign design to rollout, ensuring effective positioning in the market.
- Team and third-party management: Lead a collaborative team and managed external marketing agencies, ensuring alignment and high-quality output from all contributors.
- Quarterly Planning & Execution: Collaborate with senior leadership to build and implement strategic marketing plans that align with the company's long-term goals.
- Positioning & Brand Alignment: Craft distinct messaging for IT and cybersecurity services, enhancing alignment with the company's brand identity and the needs of diverse customer segments.
- Content Development: Lead content strategy for high-value assets (e.g., case studies, guides, videos), ensuring relevance across stages of the buyer's journey.
- Research & Competitive Analysis: Analysing market trends and competitors to fine-tune product positioning and guide marketing tactics based on data insights.
- Cross-Functional Collaboration: Working closely with Product, Sales, Technicians and other teams to ensure cohesive messaging and responsive content material that meet market demands.
- Partnership Marketing: Strengthened relationships with key partners, including technology providers, enabling co-branded opportunities, networking events and expanding reach.
- Unified Messaging: Coordinating messaging across product lines to create a comprehensive and appealing narrative for our offerings.
- Internal Expertise & Support: Act as an in-house resource, supporting colleagues.
- Financial Oversight & Metrics: Manage budgeting and reporting processes, maintaining visibility on resource allocation and campaign outcomes.
Senior Digital Marketing Manager - Weavr.io
(2021-10 - 2022-10)
Managed digital marketing activities for B2B FinTech/SaaS company on a fixed-term contract basis.
- Budget Management: Managed a quarterly marketing budget, ensuring effective allocation to ensure ROI.
- User Experience & Client Journeys: Enhanced UX through A/B testing, UI improvements, and persona development, mapping client journeys to increase engagement and improve conversion rates.
- SEO Strategies: Directed comprehensive SEO strategies that resulted in a 130% improvement in search engine rankings and a 108% increase in organic traffic.
- Paid Media Campaigns: Managed content and optimised paid media campaigns across multiple platforms including Google Adwords and LinkedIn
- HubSpot CRM Automation: Implemented and automated HubSpot CRM, which streamlined processes and led to a 50% reduction in manual tasks and an improvement in lead nurturing (managed migration project from Freshworks CRM to Hubspot CRM).
- KPI Reporting: Developed and delivered detailed KPI reports that informed marketing strategies, leading to a 20% increase in campaign effectiveness.
- Lead Acquisition: Designed and executed lead acquisition campaigns, resulting in a 35% increase in qualified leads and a significant contribution to the sales pipeline.
- Website Rebranding & Management: Led the rebranding of the company's website, improving user experience and contributing to an increase in time spent on site reduction in bounce rate and increased conversions.
UK Marketing Manager - Online Trading Academy
(2019-06 - 2020-05)
Managed marketing for B2C Finance company on a contractor basis.
- Budget Management: Managed an £80,000 monthly marketing budget, ensuring effective allocation across channels, resulting in a increase in overall ROI.
- Media Campaigns: Coordinated multi-channel media campaigns, including TV, radio, podcasts, and digital platforms, driving an increase in brand awareness.
- Salesforce Administration: Optimised Salesforce CRM for enhanced sales journey management, which resulted in an increase in lead conversion rates.
- Creative Direction: Led the creative direction for advertising campaigns, including scriptwriting, filming, and graphic design, significantly improving ad performance.
- UX/UI Enhancements: Analysed website data to identify areas for UX/UI improvements, leading to a reduction in bounce rates and a increase in user engagement.
Marketing Manager - Travelex
(2016-07 - 2019-06)
Managed marketing activities for B2C Finance company.
- Full Marketing Mix Management: Directed the full marketing mix, ensuring a consistent brand image across all channels and a increase in brand loyalty.
- Event Planning & Execution: Planned and executed major events, resulting in a 30% increase in customer engagement and positive feedback.
- Email Marketing: Managed monthly email newsletters, worked towards increasing open rates and conversion rates.
- Social Media Strategy: Led social media strategy, resulting in a 57% increase in followers and a 35% increase in engagement.
- AdWords Campaigns: Managed Google AdWords campaigns, resulting in improved click-through rates and a reduction in cost per click.
- Salesforce CRM Management: Oversaw Salesforce CRM management and analytics reporting, contributing with a goal to increase sales efficiency.
Senior Marketing Executive EMEA - The Daily Mail and General Trust
(2015-04 - 2016-06)
Managed marketing communications for B2B Finance company on a fixed-term contract basis.
- Digital Marketing Communications: Managed digital marketing communications across multiple channels, enhancing brand visibility and audience engagement.
- PPC & Remarketing: Set up and managed PPC and remarketing campaigns
- Event Marketing & Webinars: Planned and executed event marketing initiatives and webinars with a goal to increase lead generation.
- Product Launches: Led the launch of new products, ensuring successful market entry
- Customer Research: Conducted extensive customer research through interviews and questionnaires, providing insights that guided product and marketing strategy.
- Website Rebranding & Management: Led the rebranding of the company's website, improving user experience and contributing to an increase in time spent on site reduction in bounce rate and increased conversions.
