Freelance Marketing, Website & Content Specialist (2021-04 – Present)
Website Editing & Content Creation.
Delivering end-to-end marketing, communications, and content strategies and plans to improve customer acquisition and retention.
- Develop and deliver marketing plans aligned to organisational strategy, goals, and objectives to achieve increased enquiries and conversions.
- Translate complex technical, and strategic information into clear, compliant, customer- and stakeholder-focused communications.
- SEO research and development to increase interest and enquiries from the right audience. Eg. Increased organic traffic by 1736% within 12 months for a surgical client.
- Create high-quality content and imagery for newsletters, websites, leadership communications, campaigns, and digital platforms. Eg. Grew email open rates from 0% to 57% through new newsletter content.
- Produce social media content, FAQs, tool kits, and guidance to support organisational change and service transformation.
- Support NPD through thought leadership content, press releases, and stakeholder communications.
- Collaborate closely with clinicians, directors, designers, and external partners to ensure consistent tone and messaging.
- Tracked full marketing-to-revenue impact using GA4, delivering 245 enquiries, an approximate 50% conversion rate, and £1.1m in revenue for one surgical client in 2025.
- Increase engagement and visibility through improved storytelling, structure, and use of visual content.
Director & Founder (CMA) (2014-12 – 2020-02)
The Creative Marketing Agency Ltd.
Founded and led a full-service marketing agency supporting SMEs across healthcare, retail, and professional services. Running a team of three, we retained clients for 2-3 years before they were strong enough to make the commitment to a full-time, in-house marketing function. We were their stepping stone.
- Led communications strategy, content creation, and campaign delivery for 10-12 clients simultaneously.
- Developed internal and external communications frameworks to improve clarity, consistency, and engagement.
- Wrote and edited newsletters, leadership updates, campaign messaging, and customer communications.
- Supported organisations through periods of change, growth, and repositioning with clear, structured messaging.
- Built strong stakeholder relationships and worked extensively with remote and virtual teams.
- Ensured all communications (websites, social media, email marketing etc.) adhered to brand, tone, and governance requirements.
- Agency closed due to ill health.
Brand & Retail Marketing Manager (2010-11 – 2014-05)
Suttons Seeds The senior marketing and communications lead within this large, well-established organisation. Responsible for product development and customer research to improve retail and consumer communications, shopability and awareness.
- Accountable for planning and controlling marketing budget (£263k pa)
- Managing and motivating a Retail Marketing Assistant to deliver specific objectives on time and to budget
- Successfully created and delivered integrated marketing campaigns across digital, print, retail, and e-commerce channels.
- Coordinated and attended events such as GLEE, RHS Hampton Court and Malvern to raise awareness, and generate sales.
- Introduced video and "how-to" content guides to improve engagement and customer understanding.
- Successfully increased sales of the Sweet Pea Seed Collection by 81% year-on-year through packaging rejuvenation.
- Launched 'James Wong's Homegrown Revolution' seed range and achieved a year 1 net revenue of over £71k.
- Following NPD research, launched the 'Beginner's Seed Collection' that placed joint 1st in the 'Best Plant, Seed & Bulb' category at the 2012 GIMA Awards.
- Finalist in the 'Best Point of Sale' category for the 'Chilli Fiesta' Point of Sale at the 2014 GIMA Awards.
- Increased sales of Grafted Vegetable Plants to retailers by 36% year-on-year with sales forecast of over £1.2 million.
- Following NPD research, launched the 'Duo Grafted Tomato Plant' and came joint 1st in the 'Best Plant, Seed & Bulb' category at the 2012 GIMA Awards.
- Won the 'Best Point of Sale' category for the 'Grafted Plant' Point of Sale at the 2013 GIMA Awards.
