Mike Martin

Experienced Area Manager with a proven track record of leading large, multi-site retail operations within Frasers Group. Currently responsible for driving commercial performance and people development across Evans Cycles in the Southeast of England. Strong background in P&L management, leadership development, operational excellence, and retail transformation. Open to senior store, area, or regional leadership roles within a multi-site retail environment.

Area Manager - Frasers Group (Evans Cycles) - Southeast and London

(2025-05)

• Lead and develop an area of 17 stores across the Southeast and London.
• Drive commercial performance through regular store visits, KPI management, and structured leadership coaching.
• Deliver key KPIs including customer payment options, retention services, and margin performance.
• Build and strengthen leadership capability through succession planning and talent development.
• Maintain full accountability for loss prevention, stock control, and health & safety compliance.

Area Manager - Frasers Group (GAME) - Southeast of England

(2019-09 - 2025-04)

• Led a portfolio of 50+ stores across standalone and concession formats in the Southeast of England.
• Held full P&L accountability, delivering business plans, budgets, and performance targets.
• Successfully managed two distinct areas (Central England and Southeast), delivering measurable improvements in people capability, process adherence, and commercial performance.
• Played a key role in GAME's integration into Frasers Group, supporting operational change, range evolution, and new ways of working.
• Built high-performing leadership teams and fostered a strong performance-led culture.
• Acted as a senior stakeholder during periods of transformation, including store openings, closures, and estate restructuring.

Regional Manager – London Region - GAME Digital plc - London

(2014-01 - 2019-09)

• Managed up to 30 stores across diverse London locations, including flagship and high-profile sites.
• Delivered sustained profitability through sales growth, cost control, and operational efficiency.
• Led and developed regional leadership teams to exceed company objectives.
• Drove multiple store opening, refit, and transformation projects aligned to business strategy.
• Recognised twice as Regional Manager of the Year for outstanding leadership and results.

District Development Manager - GAME Digital - Essex

(2009-07 - 2013-12)

• Accountable for 4–6 stores within the Essex region.
• Based in a top-five turnover store at Lakeside Shopping Centre.
• Improved performance through structured coaching, KPI focus, and leadership development.
• Selected for the senior Excellence in Leadership development programme.
• Led regional training initiatives supporting progression from sales roles to store management.

Store Manager - GAME Digital

(2005-01 - 2009-06)

Full accountability for sales performance, people management, and store operations. Drove significant improvement in compliance and performance, moving the region from bottom five to top five within one year.

Senior Deputy Manager - GAME Digital

(2002-01 - 2005-12)

Supported multi-site leadership with a focus on standards, people development, and sales delivery.

Store Manager - Blockbuster

(2001-01 - 2002-12)

Full P&L responsibility with a strong focus on sales growth, customer retention, and team development.

BA (Hons) - American Studies - York St John University (1997-01 - 2000-12)

A Levels - English Literature, History, Communication Studies - Palmers College (1994-01 - 1997-12)