Product Designer/Manager at TeamUpdraft (2025-07 – 2026-09)
Leading developer of premium WordPress and WooCommerce plugins, including established products such as UpdraftPlus, All-in-One Security and WP-Optimize.
- Owned roadmap prioritization and cross-functional alignment for a company-wide Design System initiative, validated by reworking existing products in Figma, cutting concept-to-prototype time from weeks to days and significantly reducing design-to-dev handoff friction
- Directed development of a live Storybook design system library, adopted by an initial engineering team as the reference implementation ahead of a planned company-wide rollout
- Documented every component, variable and style using Figma's description fields, with sample layouts annotated for legal and illegal patterns, enabling AI agents like Claude (via Figma's MCP server) to generate and audit new designs directly within the system
- Ran ongoing design and development audits to keep the design system consistent, feasible to build and aligned with product needs
- Drove delivery of an onboarding wizard guiding new users through plugin setup and email capture, with a cross-sell step resulting in ~13% of users installing at least one additional plugin from TeamUpdraft's suite
- Led product discovery and roadmap prioritization for 2 new premium WooCommerce plugins, from competitive research and user interviews through to design and development handoff, for a company whose existing plugin suite serves millions of active installs
- Introduced AI-assisted prototyping to compress validation cycles, enabling faster, evidence-based roadmap decisions
Senior Product Designer at AnyVan (2023-09 – 2025-05)
The UK's leading online home and office removals logistics company, grown over 13 years to 400+ staff and £30m in yearly revenue.
- Design lead for all booking flow stages of the application; over 50 experiments resulted in a ~10% increase in conversion
- Created and maintained a cohesive design system
- Designed a mobile-first inventory system, resulting in a 12% conversion uptick and 20% reduction in completion time
- Rebranded the homepage and landing pages with localized components based on visitor location, resulting in an 8% conversion uptick
- Led Figma prototyping, research, user testing and flow mapping
Product Designer at Cazoo (2020-11 – 2023-07)
The first 100% online car retailer in the UK, reaching a $7 billion valuation and delivering 200+ cars a day nationwide at its peak.
- Led the design strategy for an improved homepage, adding high-value components that better highlighted Cazoo's part-exchange proposition, leading to an ~8% uptick in cars part-exchanged
- Researched and explored alternative patterns for car search filters, based on competitor analysis, user interviews and testing
- Worked within the checkout team to refine the final-stage checkout process, resulting in a ~10% uptick in conversion, leveraging progressive disclosure patterns to reduce checkout time and increase upsell
- Implemented standardized patterns for seasonal marketing campaigns, reducing time to launch new promotions from several weeks to 2-3 days
- Designed internal B2B tools for managing inventory across multiple EU regions
- Maintained and contributed to the design system
UX/UI Designer & Developer at Focal Strategy (2019-03 – 2020-11)
Independent web development agency serving large clients including Berry Telecom, Imperial Cars and AECOM, a $16bn+ global infrastructure and design firm.
- End-to-end ownership of AECOM's global health and safety platform, “Safety for Life”, deployed on-site across all of the firm's worldwide projects
- Led a complete UI/UX overhaul of Safety for Life, taking it from a dated, basic interface to a modern, well-received design and user flow
- Delivered ongoing feature development, quality-of-life improvements and platform maintenance, partnering directly with senior leadership across AECOM's Safety division through weekly stakeholder reviews
- Built and maintained a booking wizard for a large telecoms provider, driving a ~15% uptick in bookings and conversion
- Contributed to vehicle preparation centre tracking and administrative tools
- Tech stack: PHP/Laravel, JavaScript/jQuery, CSS/SASS, MySQL
UI Designer & Developer at Passfield Data Systems (2018-07 – 2019-01)
Large-scale horticultural wholesaler with nurseries in the UK, Ireland, USA and Australia.
- Designed and developed a web app enabling Passfield's wholesale clients to place orders online instead of by telephone
- Worked closely with data engineers to research and implement additional product features
- Tech stack: PHP, jQuery, MySQL, CSS, HTML
Web Designer & Developer at Chromadot Web Design (2014 – 2018)
Founded and ran a freelance web design and development business.
- Designed and built websites for multiple clients, including e-commerce stores
- Developed bespoke WordPress themes and plugins
- Provided after-sales retainer services to several clients
Game Designer / Artist / Web Developer at Dot Product Games (2011 – 2014)
- Lead designer for the video game Wildfire Worlds
- Created art assets and special effect graphics, including particle and environmental effects
- Designed an e-commerce website for users to purchase membership tiers
Lead Game Designer / Lead Artist / Web Developer at PomPom Games (1999 – 2011)
- Co-founded PomPom Games
- Drove the release of 12 completed titles across multiple platforms, including PC, Xbox, PlayStation and mobile
- Winner of the ECTS “Award for Excellence”
- Created the consumer website and all art assets for third-party store partners such as Steam
