- Senior Technical Product Manager — Amazon Prime Video
- London, UK | Nov 2022 – Present
• Introduced experimentation-based payment flow testing to increase subscription conversion rates by 3–5% globally.
- Own end-to-end checkout and consumer payment experience across multiple Prime Video territories.
- Defined API and orchestration layer between Prime Video storefront and Amazon Payments gateway, enabling local currencies and alternative payment methods.
- Delivered 100s of millions in profit uplift and millions of incremental customers via machine learning optimization of purchase funnel.
- Partnered with Finance, Legal, and Tax teams to support compliant payment rollout in 15+ countries.
- Senior Product Manager — Lyst Ltd
- London, UK | Jan 2022 – Jun 2022
• Led consumer checkout and partner integration squad, introducing full-stack on-site purchase funnel.
- Increased revenue contribution from on-site sales to 20% within six months ($15M ARR uplift).
- Defined unified payments architecture supporting multiple acquirers, PSPs, and fraud detection vendors.
- Reduced partner integration time by 60% through API abstraction and developer enablement tooling.
- Collaborated with Design and Data Science to test optimized checkout UX for 100M annual users.
- Service Manager — Universal Studios (Comcast Technology Solutions)
- London, UK | Oct 2020 – Jan 2022
• Managed product integrations and billing API enhancements for streaming and subscription partners (OSN, Viaplay).
- Delivered B2B onboarding and payment flow instrumentation across multi-tenant cloud platforms.
- Technical Analyst — Rakuten Europe
- London, UK | Jun 2018 – Jul 2020
• Supported integrations for RakutenTV, Viki, and FC Barcelona’s BarcaTV+, enabling multi-currency checkout across 43 markets.
- Delivered membership and commerce API platform connecting payment, identity, and entitlement services.
- Partnered with device OEMs (LG, Samsung, Hisense) to enable localized app payments and authentication flows.
- Product Manager — Rakuten Inc.
- Tokyo, Japan | Jul 2014 – Jul 2018
• Spearheaded mobile-first payments and commerce APIs powering 80+ Rakuten apps and 200M+ MAUs.
- Defined payment, identity, and configuration SDKs integrated by 100+ teams across global markets.
- Enabled $3B+ GMV uplift through unified payments ecosystem serving Japan, EU, and EMEA.
- Head of Product — Pring
- Lahore, Pakistan | Jan 2012 – Jul 2014
• Scaled Pring from social messaging into a mobile payments and advertising platform with 9M users.
- Designed developer APIs for payments, brand integrations, and mobile money partnerships.
- Delivered partnerships with McDonald’s, Nokia, and Coca-Cola for in-app payment experiences.
- Founder & Chief Product Officer — CentumX
- Lahore, Pakistan | Jul 2010 – Dec 2011
• Delivered VoIP and payments integrations for Zapna APS (Denmark), later acquired by Velatel.
- Principal Software Engineer — Beamalife
- Islamabad, Pakistan | Jan 2008 – Jun 2010
• Built and maintained life insurance advisory and policy payment system for US-based fintech startup.
- Software Engineer — Sheritech
- Lahore, Pakistan | Jan 2006 – Dec 2007
• Built early location-based social and payment platform using Ruby on Rails; mentored junior engineers.