Monika Tarikaite

I'm a Fractional Head of Growth working with pre-seed to Series A founders who don't yet have a dedicated growth hire. Ten years across paid media, full-funnel strategy and hands-on growth leadership have taught me the same lesson every time: founders rarely have a marketing problem, they have a customer clarity problem. I come in as a strategic partner, not a hired hand, diagnosing what's actually stopping growth before building the strategy to fix it.

Fractional Head of Growth at Multiple Clients (2025-09 – Present)

• Took on a fractional Head of Growth role to launch a brand new B2B SaaS platform in the workplace accessibility space, working with a founder new to digital marketing, zero existing audience and a limited budget
• Built the entire marketing foundation from scratch, analytics, SEO, LinkedIn and email, so a founder with zero marketing infrastructure could finally see what was actually working, not just what was happening
• Secured 3 guest podcast episodes on DEI-focused shows, organically reaching 830 monthly listeners and building credibility in a niche market where trust is everything
• Drove 30 qualified beta signups from HR and accessibility professionals through an integrated organic strategy, delivering a 9.4% conversion rate and validating product-market fit without a penny spent on paid ads

Marketing Executive at Spacemade (2024-01 – 2025-09)

• Built multi-channel email campaigns including a free trial automation and promotional drip series, achieving open rates up to 35.6% and reducing manual follow-up.
• Developed and implemented content strategy across website, blogs, Google Business Profiles, landing pages, LinkedIn newsletters and email to keep leads coming in.
• Managed the paid media agency, optimising creative, targeting and budgets so every lead was one worth closing, not just counting.
• Led a full website rebrand and structure overhaul across 10+ sites, rebuilt to turn visitors into leads.
• Improved key pages through A/B testing, cutting bounce rate 22% and lifting session time 20 seconds, feeding straight into more leads and revenue.
• Tracked performance across GA4, GTM and HubSpot, keeping budget pointed at what was actually driving revenue.

Marketing Executive at The Lawyer (2022-03 – 2023-03)

• Planned and launched paid advertising campaigns to drive digital subscriptions, opening up a new revenue stream from B2B audiences
• Overhauled the newsletter strategy using A/B testing, which brought CTR up by 101%, and connected email and social campaigns to turn more reading into more product usage
• Handled end-to-end marketing for industry events and webinars, consistently hitting attendance targets of 200+ per event and keeping lead generation on track for sponsors and the wider business

Marketing Executive at Medialab (2021-02 – 2022-03)

• Managed paid advertising campaigns across five charity clients, refining audience segmentation and creative so every optimisation translated directly into more donations, not just better campaign metrics
• Led the Grief Kind campaign for Sue Ryder, a lead generation initiative offering free sympathy cards that pulled in 1,000 leads in two days
• Kept long-running campaigns from going stale by testing new audience profiles and creative angles, protecting a steady flow of donations instead of letting results fade over time

Bachelor in Advertising, PR & Media – Middlesex University (2019)