Digital Designer and Creative
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Dynamic and culturally plugged-in creative with a passion for digital design, specialising in social-first content that captures attention and drives engagement across web, social, and email. Based in London, I bring a fresh, trend-aware perspective to every project, combining strong visual instincts with an innate understanding of what resonates with modern audiences. With a sharp eye for detail and a deep grounding in design principles, I craft work that not only looks good, but feels relevant.
Deeply immersed in the ever-evolving music, fashion, and cultural landscape, I spend a significant amount of time on social media, analysing behaviours, trends, and audience responses to understand what the masses want to see, and how they want to be spoken to. This removes the guesswork, allowing me to create content that connects authentically and performs effectively. From fan culture within music, TV, and film to emerging style movements and digital conversations, I tap into these spaces to bring culturally informed, insight-driven creativity into my work.
Beyond design execution, I'm a natural storyteller, blending creativity with strategy to build engaging narratives and experiences that leave a lasting impression. Whether attending festivals and concerts worldwide, immersing in fashion and beauty trends, or creating my own content on TikTok & Instagram, I constantly feed my creative output with real-world and digital inspiration. Committed to staying ahead of the curve, I actively evolve within industry shifts, ensuring my work remains current, impactful, and culturally relevant.
Collaborative by nature, I thrive in fast-paced environments where creativity and teamwork intersect to deliver meaningful results—whether that's driving community growth, boosting sales, or creating genuine cultural impact.
Creative Designer at Beatport (2025-10 – 2026–05)
Beatport is the world's largest online DJ store, where my role as a creative involved working in a team of designers to create social, paid and web assets for e-commerce, social-first community projects & partnerships, creating visual identities for live events and shows for maximum ticket sales, collaborating with music labels, artists and DJs to ideate and design social series, as well as delving into content creation and heading up content strategy for artist-led social campaigns and cultural moments.
Midweight Digital Designer at Office Shoes (2022-10 – 2025-10)
Alongside a creative & marketing team, I was part of crafting and upholding the visual identity of OFFICE. My BAU consisted of studio and shoot art direction, campaign creative and digital design, in-store experience design, email, paid social, web content & social media design, as well as social video editing and motion graphics for OOH marketing.
Junior Digital Designer at Office Shoes & Offspring (2021-10 – 2022-10)
I had digital creative control of the email and CRM channels, creating and coding daily emails for OFFICE & 2 sister brands. I assisted with creative for brand campaigns, designed paid social & website assets, and created motion graphics for in-store screen material.
Junior Digital Designer at Give a Grad a Go (2021-07 – 2021-10)
I had ownership of creating engaging marketing assets, including web & social content, printed and digital marketing collateral, as well as assisted the wider marketing team with establishing a new brand identity.
Junior Graphic Designer at This Is The Want (2020-12 – 2021-06)
After my 3 month internship I was offered a permanent position, where my role then covered different aspects of marketing and content. While continuing to create social and web assets, I took charge of all content planning and strategy, design and creative copywriting.
Graphic Design Intern at This Is The Want (2020-09 – 2020-12)
I approached this designer goods competition start up after my university studies, during a post-pandemic job climate. I offered my design services on a volunteer basis for industry experience. I was shortly after accepted into a 3 month internship, where I strategised and designed social assets assisted with shoot production and created & ran my own competition segment on their social accounts.
Design and Marketing Intern at Scape (2019-06 – 2019-09)
At this student accommodation business, I formed a number of partnerships with small local business and national corporations that allowed students staying at Scape to receive exclusive perks and discounts. After designing a media deck, I travelled 8 London boroughs and successfully partnered Scape with 14 businesses.
Freelance at Self-Employed
Content Creator at Self-Employed (2024-01 – Present)
I create content for TikTok, focused on concerts & festivals, fashion, pop-culture and travel. I have grown my platform to have an audience of 11k, with a total of 2.4M likes, and my most viral video hitting 7.1M views and 1.5M likes. I have also collaborated with a number of global brands including Superdry, SOKOLLAB, Cold Culture, EnRoute & more.
BA Hons in Graphic Design – University of Hertfordshire (2017-09 – 2020-06)
GCSEs and A-Levels – Chace Community School & Sixth Form (2010-09 – 2017-06)
