Motunrayo Anjous

Digital Media & Communications graduate (University of Birmingham, High 2:1) who turns audience data into content that grows accounts, deepens community and converts attention into results. Across every role, I've driven measurable growth — increasing engagement, expanding creator networks, and shaping content strategy that directly influenced traffic and sales interest. Scrappy, fast-moving and comfortable owning a channel end-to-end: sourcing opportunities, testing formats, and scaling what proves to work.

Looking to bring that growth mindset to a social-first, high-growth team.

Business Development & Marketing Intern - Samantha Frances Art

(2025-06 - 2025-10)

• Led SEO-optimised content across Pinterest and Instagram, driving a noticeable uplift in visibility and site traffic that directly fed product interest and sales enquiries — proof that content strategy alone can move the needle on revenue.
• Identified and pitched relevant influencers and creators, securing new collaborations that expanded the brand's reach beyond its existing following and lent it fresh third-party credibility.
• Managed day-to-day community engagement on Instagram and Facebook, sustaining an active, positive audience and strengthening the loyalty that keeps followers converting into customers.
• Produced weekly performance reports using Instagram Insights, TikTok Analytics and Pinterest data, translating trends into recommendations that directly shaped what content the brand invested in next.

Head Social Media Marketer - Theatreish

(2025-01 - 2025-05)

• Owned multi-platform marketing strategy end-to-end across Instagram, Facebook and LinkedIn, growing audience engagement and sharpening visibility ahead of shows and events.
• Built structured content calendars that removed guesswork from the team's workflow, enabling consistent, on-time delivery with minimal oversight.
• Used insight-driven thinking to continually refine content, improving engagement and reach over the course of the role.

Student Experience Ambassador - University of Birmingham

(2024-08 - 2026-06)

• Captured live, real-time content at student events to boost in-the-moment engagement, giving events reach beyond the people physically in the room.
• Planned and ran events end-to-end, resolving issues on the spot to deliver a consistently high standard of experience for attendees.

Social Campaign Strategist - InStudents

(2024-09 - 2024-12)

• Researched and built a targeted, values-led content strategy — producing posts, videos and infographics — sharpened by competitor and category research that strengthened the campaign's positioning.

Social Media Marketing Assistant (Chinese-Market Audience) - Independent Project

(2024-09 - 2024-12)

• Created culturally tailored, shareable content for Weibo and Xiaohongshu, including street-interview style video, opening up an entirely new audience segment for the brand.

Social Media Team Intern - Rydal Mews Ltd

(2023-06 - 2023-09)

• Wrote and directed video content for real estate promotions, using audience analysis to keep messaging aligned to target demographics and strengthen engagement with the right buyers.

BA - Digital Media & Communications - University of Birmingham (2023 - 2026)

Global Studies, Sociology, Business Studies, English for Academic Purposes - Oxbridge Tutorial College, Ikeja, Nigeria