Mouhammed Bouchab

Ad Operations Manager with 5+ years of experience in programmatic campaign operations across DV360 and The Trade Desk, Google Ad Manager, YouTube, and Amazon DSP within global agency environments. Strong expertise in campaign setup, trafficking, QA (quality assurance), troubleshooting, tracking implementation, and cross-functional delivery across trading, planning, and client servicing teams. Proven ability to improve campaign delivery efficiency, reduce discrepancies, and ensure accurate execution of high-volume, multi-market campaigns for Tier 1 clients.

Ad Operations Specialist / Creative Activation Engineer - ArtBot Limited (Omnicom Group) - London, UK

(2020-11)

• Owned end-to-end programmatic campaign operations across DV360 and The Trade Desk, including setup, trafficking, QA, implementation, troubleshooting, and reporting for Tier 1 clients
• Delivered display and video campaigns (PMP & open exchange), ensuring accurate execution, correct tagging implementation, and alignment with client briefs
• Monitored campaign delivery performance (spend, pacing, and delivery health), escalating issues in trafficking, tracking, or under/over-delivery to trading and account teams
• Acted as key escalation point for DSP, creative, and tracking issues, ensuring rapid resolution and minimal disruption to live campaigns
• Reduced campaign delivery time by 50% through QA automation and workflow redesign; cut impression discrepancies from ~15% to <1% via tracking validation and tag reconciliation (Volkswagen)
• Increased activation efficiency by 35% by standardising trafficking workflows; built Excel-based reconciliation tool saving 3+ hours per week
• Collaborated with trading, planning, and client servicing teams to ensure seamless cross-functional campaign delivery and execution quality
• Supported continuous improvement of QA processes, trafficking workflows, and reporting structures across the pod
• Managed paid social campaign setup and activation across Meta (Facebook & Instagram), Snapchat, TikTok, and LinkedIn — building ads within each platform's native interface and monitoring delivery performance via platform-native reporting
• Implemented and managed Meta Product Catalogues for British Airways, engineering a dynamic ad solution that renders personalised route and pricing creatives every two hours via API feed integration — ensuring real-time accuracy of flight prices and availability across all active ads
• Monitored paid social campaign delivery health across all four platforms, identifying pacing issues and escalating underperformance to trading and account teams to maintain spend targets and performance benchmarks
• Collaborated with planning and client servicing teams to align paid social activations with programmatic delivery, ensuring consistent cross-channel execution and client brief adherence

MSc - Marketing - Brunel University London

BSc - Business Information Technology - University of Kent