Moulay Y. Essaydi

An LLM Masters in Law graduate at Birkbeck College London with a Postgraduate Graduate Degree in International and public relations, first degree in Economics. Certified trainee for Legal Commercial awareness from FCL.

Future City

Lawyers, and European GDPR. Trained with experience in business contract drafting.

Experience in lobbying working for Vivendi Group at the European Parliament and over nine years' experience as senior creative, project and Brand manager. A specialist Project Manager, Prince 2 Certified, and CIM (Chartered Institute of Marketing) Diploma level 6 From BBP Business School.

Experience on multiple platforms on the same or numerous projects (digital, branding, campaigns, marketing…), with additional expertise including client consulting, new business development, Brand strategy, customer service, sales, and account management. Highly skilled in user experience, business analysis, strategy, SEO and analytics, some Adobe skills and HTML.

Lead Projects Management & Development - IT ESSENCE

(2019-06 - 2023-12)

Set up customised data integration between Arcadia's internal systems and the client's external ERP System for products, inventory, customer, and order data to sync in real-time continually. Oversaw the scheduling and creation of wireframes, designs, HTML, and coding. Oversaw the quality-assurance cross-browser testing across desktop, tablet, and mobile platforms, integrating SEO, utilising Google's Suite of Shopping Applications, Optimizing data collection/business reporting, and setting up/thinking through different marketing and advertising campaigns and integration of both APIs and tracking pixels, integrations and syncing up payment gateways, collecting real-time tax and shipping rates, capturing general site data for varying marketing purposes.

Product & Client Manager - MATCHESFASHION.COM & HARRODS

(2018-01 - 2019-07)

Floating Project and Product lead.

• Marchesfashion.com was Responsible for Enhancing site SEO, utilising Google's Suite of Shopping Applications, and optimising data collection/business reporting.
• Project managing the APTOS point of sale system integration that delivers superior omnichannel capabilities in line with the European GDPR law.
• Responsible for Senior Mystylist Team improvement of overall selling skills to achieve sales goals and KPIs.
• Responsible for driving sales in N°5 Carlos Place Personal shopping team. Led a high performing online customer service-orientated team. Coached and provided feedback to the team as necessary to ensure the quality of customer service.
• Preparing weekly reports to Directors and CEO Breakfast Monthly meeting reports.
• Harrods Superbrands, Project managed developing and implementing the Clienteling in-store App and website for Elie Saab and Carolina Herrera & Ralph & Russo, including customer data integration, delivering a digital omnichannel project on schedule.

Project & EMEA Project Manager - BRANDING BY GARDEN

(2013-02 - 2018-01)

Project lead and manager of creative and brand implementation projects, including branding, product design, engineering and brand applications for ENOC, AKWA, AFRIQUIA, ALDREES & AJMAN BANK, was responsible for the planning, management, coordination and financial control of all projects from carrying out a risk assessment, recruiting specialists and subcontractors, monitoring sub-contractors to ensure guidelines are maintained, reporting to the client or senior stakeholders on progress and evaluating the success of the project against its benchmarking and sharing best practice with other with the client's internal teams.

• Coordinated all the comms from briefs to delivering the project between teams from the EMEA region accounts and the London team of designers, strategists, and engineers.
• Responsible for drafting contracts, Invoicing, planning and deliverables commitments.
• Briefs and minutes delivery, team briefing and follow-ups.
• Responsible for culture checks, Arabic and French copywriting and communications.

Account Manager - MYRIAD GLOBAL MEDIA

(2011-01 - 2013-10)

Managed the website construction process from briefs to delivery, undertook quantitative and qualitative analysis and served as an e-consultant afterwards, overseeing all the digital content on the Myriad Global Media website, blog and publications for the EMEA region in English and Arabic.

Public Relations Director Assistant - VIVENDI Group / CANAL+ Group

(2008-09 - 2010-12)

Worked across Vivendi agencies at Canal+ Group– including news announcements such as drafting, managing approvals, selling in, including ghost-writing for agency leadership as required and was the first port of call for inbound media enquiries.

• Drove submissions and award entries non-campaign-based, Drafted copy as required for the new business team.
• Developed and maintained a PR 'pipeline, especially with the European member of parliament, for policy lobbying purposes.
• Tracked and saved press coverage and maintained up-to-date media lists.
• Ensured hygiene materials, such as biographies, headshots and boilerplates, were high quality and kept up-to-date.
• Managed subscriptions, i.e. Campaign, Little Black Book, David Reviews) and related admin, i.e. purchase orders.

LLM Master in Law - Law - University of London, Birkbeck College (2022-01 - 2025-12)

BPP Bridge to the Bar Certificate - Law - BPP University Law School (2023-01 - 2023-12)

Introductory Course to Legal Commercial Awareness Certificate - Legal Commercial Awareness - Future City Lawyers & Birkbeck College (2023-01 - 2023-12)

Prince II Project Management Diploma - Project Management - Westminster University (2014-01 - 2015-12)

CIM Level 6 Diploma in Marketing - Marketing - BPP Business School (2010-01 - 2011-12)

Postgraduate Degree - International relations - ESGCI Paris Graduate School of management (2007-01 - 2009-12)

LICENCE (First degree) - Economics and Management - Cadi Ayyad University (2003-01 - 2007-12)