Mounir Beldi

An award-winning creative leader with more than 20 years of international expertise in creative team management, concept development, storytelling, and supervising integrated brand marketing and advertising campaigns that drive brand and bottom-line growth.

Brings a strong foundation in client-side network broadcasting combined with agency and nonprofit experience. Record of success in managing and motivating design, production, and marketing teams under a shared creative vision and defined business objectives.

Led a diverse international creative team through several restructures while successfully guarding creative excellence and driving global brand continuity. Successfully channel launches in Europe and The Middle east

Award-winning international campaigns for Viacom, Showtime, Rotana, MBC, and OSN

Head of Creative/ Head Of Media @ MBL - London 

09/2021 - Current

• Built a creative team from scratch, starting with 7, now up to 19 world-class professionals.
• Managed online, print, TV, and multi-platform regional, national, and international campaigns.
• Direct the planning, engagement, and relationship building with international, regional, and local media across platforms, including broadcast, digital news agencies, print, and other influential regional and national external news channels.
• Plan and implements media campaigns and coordinate media relations at events
• Expert at maintaining relations with corporate clients, 95% client retention rate since team inception.
• Facilitating creative project kickoffs
• Leading brainstorming sessions with creative teams
• Supervising, pushing, and encouraging creative team
• Benchmarking budget expenditures against projections
• Overseeing daily tasks tied to creative production
• Providing analysis to ensure the project stays within brand standards

01/2013 - 08/2021

Managing a large team of creative talent both internally and externally, overseeing brand development and strategic implementation, developing integrated campaign strategy, and creating stand-out materials across all media - on-air, off-air, digital, and social to maximize business growth

Responsibilities

• Lead, inspire and motivate a team of creative talent to raise the bar in creative excellence (graphic artists, producers, sound designers, copywriters, art directors, editors, photographers, marketers, programmers)
• Spearhead innovation in creativity across all media, from concept, production, and final delivery, ensuring the effectiveness of communication and coherency of brand
• Strategy implementation, creative direction, and brand analysis
• Analysing audience habits, trends, and motivations
• Proactively looking for opportunities to use Creative to drive performance in the territory and meet local business objectives
• Managing teams, affiliate relationships, studio partnerships,
• Brings a strong foundation in client- side network broadcasting combined with agency and nonprofit experience
• Record of success in managing and motivating design, production, and marketing teams under a shared creative vision and defined business objectives
• Led a diverse international creative team through several restructures while successfully guarding creative excellence and driving global brand continuity
• The successful channel launches in Europe and The Middle east and 3rd parties, as well as internal and external clients

01/2011 - 01/2013

• Identified and developed contacts for promotional campaigns and industry programs that met identified buyer targets, such as dealers, distributors, and consumers
• Motivated and monitored the mobilization of the campaign team to advance campaign goals.
• Oversee the creative direction for all marketing and branding efforts for the company as well as our sub-brands.
• Determined appropriate schedules, personnel, and resources necessary for all creative projects to ensure deadlines were met.
• Supervised and directed video shoots, photoshoots, brainstorming, and client meetings.
• Developed strong communication within the organization, including merchandising, sales, executive management, and others.

06/2010 - 06/2011

• Work with crews to make the most out of their work
• Create, produce, execute, and attend local marketing events
• Conceive and assist with presentation trailers, cooperative trailers, and other questions related to moving images
• Work closely with the Marketing Team and have the opportunity to create ideas and contribute creatively to 360 campaigns.

04/2009 - 05/2010

• Developing creative ideas and concepts
• Create, produce, execute, and attend local marketing events
• Maintaining a high standard of copywriting, and exercising quality control of all copies
• Collaborate with the production team to create and develop new business opportunities
• Producing and directing videos for on-air channels
• Award-winning international campaigns for Viacom, Showtime, Rotana, MBC, and OSN.

B.A in Media marketing and Broadcast