Mubarak Babajide

I’m a Product (UX) designer focused on creating thoughtful and impactful product experiences that make lives easier and businesses more successful. A relentless curiosity fuels my journey in UX, whether it's mastering new design principles, understanding how systems work, or uncovering why people behave the way they do and why it matters.

From the initial spark of an idea to the launch and ongoing refinement of a product, I thrive on being part of the entire lifecycle. Outside of the design, I’m often found sharing insights on podcasts, catching up with family, or engaging in friendly game night competitionswithfriends (I let them win sometimes).

Passpoint — Senior Product Designer 

Full-time · Sep 2023 – Present

• Designed payment & card workflows supporting 1.7M+ successful transactions in 18 months, improving reliability & throughput 
• Optimised onboarding, verification & journey flows, facilitating issuance of 200,000+ cards 
• Created & managed a design system of 120+ components, reducing handover time by 35% 
• Ran 4+ usability test cycles per quarter; iterated designs using user data and GA insights 
• Collaborated with agile squads across product & engineering to ship reliable features 

Part-time/fractional · Jul 2024 – Present  

• Led UX/design direction for AI inventory tool used by 500+ SMEs, automating 60% of workflows 
• Defined MVP in 6 weeks, aligning features with user needs and technical constraints 
• Developed a token-based design system (50+ tokens) for consistent design delivery 
• Designed onboarding & activation flows that drove 500+ user signups in the launch phase 
• Conducted usability testing and refined features based on feedback 

Full-time · May 2022 – Jul 2023

• Conducted 50+ user interviews across underserved segments; turned insights into product decisions 
• Designed MVP flows (web + mobile), delivering 500+ downloads and enabling £120,000 in transaction volume 
• Crafted personas, journey maps, and flows to shape roadmap and prioritisation 
• Partnered with engineers & product teams to iterate using analytics, feedback & design thinking 

Contract / Ad-hoc · Apr 2020 – Jun 2024

• Carried out 50+ CRO audits for e-commerce clients (Shopify), lifting conversion by up to 28% 
• Analysed funnels, heatmaps, session replays, and heuristics to pinpoint friction 
• Designed UI/UX improvements in checkout, onboarding, and responsiveness 
• Collaborated with dev/marketing for implementation, testing & iteration 
• Managed multiple client engagements with clear scopes, deliverables, and timelines 

Contract · Apr 2022 – Aug 2022

• Assisted redesign of mobile/web interfaces, boosting task completion by 22% 
• Conducted usability testing, heuristic review, and UX gap analyses 
• Scoped, wireframed, and prototyped features in collaboration with product & dev 
• Documented flows & design decisions to maintain consistency 

Part-time · Feb 2021 – Apr 2022

• Supported “Coinskash” launch with onboarding flows & usability enhancements 
• Assisted usability testing, prototyping, and iterative design with senior mentors 
• Created user flows, IA, and low-fidelity prototypes for mobile/web 
• Documented feedback and reasoning to support engineering handovers 

• University of Michigan – UX Research and Design Certificate • 2022
• Google (Coursera) – Project Management Certificate • 2022
• University of California, Davis – Critical Thinking for Professionals • 2022
• Federal University of Agriculture, Abeokuta – BSc, Soil Science • 2021