Muhia Victor

SEO Specialist with two years of experience driving organic traffic and search rankings through technical SEO audits, keyword research, and content optimization across 10+ domains. Skilled in Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio, building the monthly performance dashboards and reporting that turn search data into action. Collaborates closely with content and project teams to prioritize and ship the fixes that move rankings and traffic.

WordPress Developer & SEO Specialist at LA Coach USA (2024-06 – Present)

• Led technical SEO audits and keyword research across 10+ domains, improving page rankings by 30% in collaboration with content developers and project managers.
• Tracked organic traffic in Google Search Console, keyword performance in GA4, and landing page results in SEMrush to diagnose and fix onsite and off-site SEO issues.
• Built and presented monthly SEO performance reports in GA4 and Looker Studio, informing strategy that grew website traffic by 20%.
• Redesigned and optimized the company website on WordPress, lifting monthly visitors by 30%.
• Managed 1-6 concurrent projects spanning content creation, on-page optimization, and link building, sustaining a 98% task completion rate.
• Wrote and published SEO-optimized blog content that increased organic traffic by 30% and strengthened user engagement.
• Produced 10 SEO-optimized technical blog posts, growing referral traffic by 30% through targeted backlinking.
• Ran social media analytics tracking reach and conversions, raising engagement by 30%.

WordPress Developer & SEO Specialist at The Primo-Group Executive Search (2024-12 – 2025-03)

• Analyzed site performance in Google Analytics and Screaming Frog to identify underperforming keywords, then presented findings and new keyword recommendations to the client.
• Diagnosed and resolved indexing issues, lifting search rankings for priority keywords within six months.
• Grew organic traffic through on-page optimization and targeted backlinking campaigns.
• Improved click-through rates by 25% by optimizing page titles, meta tags, and anchor text.
• Designed and launched a new company website on WordPress, increasing user engagement by 30% within three months.
• Drove a 30% increase in engagement through a LinkedIn marketing campaign, boosting brand visibility and follower growth.

Bachelor's Degree in Information Technology – Jomo Kenyatta University of Agriculture and Technology (JKUAT) (2014-01 – 2017-12)