Founder & CEO - RAISSE Studios - Remote (UK/Malaysia)
(2025-08)
- Strategic vision: Translating complex market trends into actionable, profitable business strategies.
- Team leadership: Building and empowering cross-functional, mission-driven teams.
- Fundraising & scaling: Securing capital and optimizing operations to accelerate growth.
- Stakeholder relations: Aligning investors, partners, and board members with long term goals.
- Hands on building using AI: Participated in engineering, design, video editing and product development manually via code sprints, Adobe Suite, Da Vinci Resolve, and using AI tools such as Replit/Claude, OpenAI and MidJourney to build MVPs.
- Advised clients on content strategy to align productions with audience, platform, and brand goals.
- Oversaw pre-production and post-production workflows to keep delivery moving across multiple content initiatives.
- Produced long-form and short-form video content tailored to different channels and campaign objectives.
- Developed narratives and story concepts that connected strategy, message, and production execution.
Escalation Leader & Technical Consultant - Loftware - Remote (UK/Malaysia)
(2025-03 - 2025-08)
- Managed client escalations, assisting with resolving technical and non-technical issues.
- Contributed towards customer satisfaction and reduced engineering teams customer service backlog by utilising my engineering skills and knowledge of the company's software to resolve tickets with customers.
- Assisted with technical troubleshooting during custom installs for customers.
- Consistently received team bonuses for overperforming and resolving all tickets in the backlog.
- Worked across UK, US and APAC timezones interacting with clients as and when needed.
Senior Software Engineer - Loftware - London, Remote (UK)
(2022-08 - 2025-03)
- Collaborated with other engineers to maintain a large codebase written primarily in C# and TypeScript, ensuring stability and performance improvements.
- Managed a backlog of work, including user stories and bugs raised by customers or the internal team using Azure DevOps and Jira, leading to improved workflow efficiency.
- Led two-week sprints using Agile principles, enhancing team productivity and project delivery timelines.
- Developed a large Angular 2+ project and utilized Cypress for testing, resulting in a robust and well-tested application.
- Collaborated with product management and QA teams to refine acceptance criteria and improve code quality, leading to enhanced product reliability.
- Conducted regular code review demos and development meetings using TypeScript and Cypress, which improved team collaboration and enhanced problem-solving strategies.
Project Manager / Developer (Contracts) - Narrative House / London Tea Exchange / Capital Media and Consultancy - London
(2021-01 - 2022-08)
- Developed multiple PWAs, prototypes and web apps using JavaScript, Angular 2+, Firebase and GCP.
- Set up IT infrastructure, including office hardware (PCs, printers, routers, ethernet cabling) and WD My Cloud server, improving office connectivity and efficiency.
- Developed and managed an e-commerce website using WordPress and WooCommerce, increasing online sales and improving customer experience.
- Liaised with clients and developed wireframes and prototypes using Photoshop, Illustrator, and Sketchup, leading to successful project presentations and informed stakeholder decisions.
Founder - Yusra App - London
(2018-01 - 2021-01)
- Developed Yusra Mobile App and PWA using Angular 2+, Ionic, Firebase and GCP which connects users with nearby volunteers in a secure and efficient manner.
- Assisted 1,000+ MAUs across London during Covid pandemic.
Web Developer - Agora Financial UK - London
(2018-01 - 2018-11)
- Used Angular 5 and Firebase to create single page applications that would allow users to register to sites using reactive forms.
- Optimized web pages to increase conversion rates by implementing best practices in HTML5 and HTTP, resulting in improved user engagement.
- Used Google and Facebook RESTful APIs to get user data such as email addresses to produce higher conversion rates.
- Adapted the page to legacy web browsers which the company's customer base used frequently.
Engineer & Content Developer - 1nspiration Digital - London (Remote)
(2017-11)
- Completed web development contracts with multiple organizations, utilizing JavaScript libraries and tools to enhance website functionality and user experience.
- Developed display websites, e-commerce websites, and web apps, improving client engagement and sales through enhanced design and functionality.
- Managed client websites by providing updates and bug fixes, ensuring optimal performance and user satisfaction.
- Delivered coding sessions as part of the company CSR, enhancing participants' skills and contributing to community development.
- Created digital, print, and video content using Photoshop, Premier Pro, Da Vinci Resolve, MidJourney, and Play.ht, enhancing brand visibility and audience engagement.
- Captured high-quality content using iPhone 15 Pro Max, BlackMagic App, and professional equipment like gimbals, tripods, lights, and mics, enhancing the company's digital presence.
Head of IT & Marketing - Al-Salam Institute - London
(2015-06 - 2017-11)
- Developed the institute's website, student management system, and CRM system using Zoho and Salesforce, enhancing operational efficiency and user experience.
- Designed graphics, animations, and video content for the organization, improving brand visibility and engagement.
Web & Marketing Executive - DMC Healthcare - London
(2014-05 - 2015-06)
- Designed the company's website using WordPress, incorporating CSS3 and HTML5 to enhance user experience and improve site functionality.
- Created graphic designs, animations, and edited videos using Sketchup and other design tools, enhancing marketing materials and increasing audience engagement.
