Mukesh Karthick
PAID SOCIAL | CAMPAIGN ACTIVATION | OPTIMISATION | REPORTING & ANALYTICS
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About
Curious, analytical and hands-on digital marketer with practical experience running paid campaigns across Meta, TikTok and Google for a multi-venue consumer business. I enjoy understanding why campaigns perform the way they do and use data to guide decisions, optimisation and creative direction. Currently work across campaign setup, QA, audience targeting, budget pacing, creative testing and performance reporting, while collaborating with managers and external partners across multiple venues.
Quick to learn new tools, comfortable managing competing priorities and looking to deepen my paid-social expertise within a collaborative agency environment.
Experience
Marketing Executive - Breaking Brands Management - UK
(2026-03)
Multi-venue UK hospitality group operating across 14+ venues | Part-time
- Own end-to-end paid campaign activation across Meta, TikTok and Google, supporting approximately £10K monthly media spend across objectives, budgets, audiences, placements, creative, copy, UTMs, landing pages and conversion tracking.
- Monitor budget pacing, delivery, audience and creative performance; scale winning activity and reduce underperformance using ROAS, CPA, CTR, CPM, CPC, bookings and revenue data, with approximately 5.43x ROAS achieved for a key venue.
- Conduct campaign QA across budgets, dates, targeting, locations, creative, copy, URLs, UTMs and conversion events, then monitor delivery through the learning phase before making data-led optimisation decisions.
- Report campaign performance to the Marketing Manager and Operations Director; built a live Looker Studio dashboard covering 14 venues that combines Meta, TikTok and Google Ads performance with third-party ticketing sales revenue.
- Built the company's measurement and attribution infrastructure from zero using GA4, GTM, Meta Pixel, Meta CAPI and TikTok Pixel, enabling tracking from ad click through website, ticket selection, checkout and completed purchase.
- Build and optimise cold, warm, retargeting, lookalike, website visitor, CRM and social-engagement audiences, and support pre-launch advertising for two upcoming venues through audience targeting, creative testing and performance monitoring.
- Own CMS, website and CRO activity, continuously improving landing pages and booking funnels; identified ticketing friction and developed and tested a custom API-integrated booking widget in four days, liaising directly with the provider on API and tracking issues.
- Coordinate campaigns across 14+ venues with venue managers, a designer and external partners; run weekly creative-performance reviews and use Sprout Social across 45+ accounts to identify trends and guide new ad variations.
- Analyse weekly customer datasets in Excel using formulas, PivotTables, lookups, filters, conditional formatting and charts; quickly learned the Access platform and identified underused functionality to improve value from the existing subscription.
Analytics Intern - IBM
(2025-01 - 2025-03)
University of Bristol industry partnership
- Analysed 50,000+ social-media records using Python and SQL, translating large datasets into clear marketing and performance findings.
- Built Power BI dashboards and presented findings and recommendations to stakeholders, strengthening experience in accurate data analysis and performance communication.
Founder's Associate — Digital Marketing & Sales - FocuzAR Solutions - India and US markets
(2023-09 - 2024-09)
Early-stage AI/AR EdTech business | Xwall product
- Joined during the launch of Xwall, supporting early digital marketing, audience development and go-to-market activity for an AI/AR product designed to make education more interactive.
- Built personalised prospecting campaigns targeting education decision-makers through Apollo and email; sourced and nurtured one opportunity through initial outreach, eight follow-ups, an in-person meeting and product demo, contributing to a customer project worth approximately $40K.
- Generated 60+ qualified leads at a 2,000+ attendee Global Investors Meet, supporting campaign visibility, lead capture, initial qualification and structured follow-up.
- Created LinkedIn content, blogs, product videos and pitch decks with the founder and used HubSpot to organise prospects, track opportunities and manage follow-up activity.
Education
MSc - Business Analytics - University of Bristol (2024 - 2025)
BSc - Business, Marketing and Finance - University of Madras (2020 - 2023)
