Mwongeli Musungu

Results-driven Digital Marketing Specialist with over 3 years of experience helping hospitality, lifestyle, and technology brands grow their online presence through SEO, content marketing, paid advertising, and social media strategy. Experienced in planning and executing integrated digital campaigns, improving website search visibility, managing Google and Meta Ads, creating high-performing content, and building engaged online communities. Successfully consulted for hospitality and lifestyle brands including EatOut, Tigoni Life, Teapods, and Ngolu Hotel & Residences.

Strong background in combining technical SEO with creative marketing strategies to generate qualified traffic, increase engagement, and improve business growth.

Digital Marketing Specialist (Consultant) at Ngolu Hotel & Residences (2026-07 – Present)

• Develop and execute digital marketing strategies.
• Improve website SEO performance and organic visibility.
• Manage social media marketing campaigns.
• Optimize customer acquisition through digital channels.
• Coordinate website content updates.
• Track campaign performance and marketing analytics.
• Support hotel branding and online reputation management.
• Improving organic search visibility through ongoing SEO optimization.
• Strengthening the hotel's digital presence across multiple marketing channels.
• Supporting lead generation through strategic digital campaigns.

Digital Marketing Consultant at EatOut, Tigoni Life & Teapods (2025-10 – 2026-03)

Provided digital marketing consulting services for hospitality and lifestyle brands, focusing on SEO, content strategy, and social media growth.

Digital Marketing Consultant - Project at EatOut (2025-10 – 2026-03)

• Nairobi Restaurant Week Campaign
• Website SEO
• Instagram Posting content and community management
• TikTok content and community engagement
• Contributed to the successful digital promotion of the Nairobi Restaurant Week campaign.
• Improved website search visibility through on-page SEO optimization.
• Increased social media engagement through consistent community management.
• Developed content strategies that strengthened audience interaction.

Digital Marketing Consultant - Project at Tigoni Life (2025-10 – 2026-03)

• Website SEO
• Social media content strategy and posting
• Improved Google search rankings through targeted SEO implementation.
• Increased organic website visibility using keyword optimization.
• Created engaging social media content that strengthened brand awareness.

Digital Marketing Consultant - Project at Teapods (2025-10 – 2026-03)

• Website SEO Strategy
• Developed an SEO roadmap to improve keyword rankings.
• Optimized website content for increased organic traffic.
• Enhanced on-page SEO to support long-term search performance.

Marketing Lead at Iron Dove (2024-01 – 2025-08)

Led digital marketing initiatives for multiple clients across different industries.

• Managed SEO campaigns.
• Developed website content strategies.
• Managed Google Ads campaigns.
• Managed Meta advertising campaigns.
• Conducted keyword research.
• Planned digital marketing campaigns.
• Created SEO-optimized content.
• Managed client reporting.
• Improved conversion-focused landing pages.
• Increased organic website traffic for multiple client websites through SEO optimization.
• Improved campaign performance by continuously optimizing Google and Meta Ads.
• Developed SEO content strategies that generated consistent long-term traffic.
• Successfully managed multiple client marketing projects simultaneously.
• Increased qualified website traffic through technical and on-page SEO improvements.

Bachelor of Science in Software Development – BYU–Idaho