Senior Product Designer at Nimbus Maps (2023-07 – Present)
PropTech SaaS platform for land and property data — used by developers, investors, and planning professionals across the UK.
- No onboarding, no design system, no research process in place. Led UX redesign cross-functionally with product, engineering, and data. Restructured information architecture and interaction patterns. Contributed to 75%+ ARPA growth and ARR doubling year-on-year.
- Design-to-development cycle was slow and inconsistent. Built a design system from scratch. Reusable components, documentation, 46% faster handoff. Extended with AI-ready prompts so developers could generate UI from rough sketches, no hi-fi needed.
- Onboarding was Zoom-only, actively excluding users with hearing impairments. Designed from scratch. Support tickets dropped 36%. Achieved WCAG 2.1 AA compliance. Accessibility was in from the start, not bolted on after.
- No visibility into why users were churning. Ran user research — interviews, surveys, analytics. Run usability testing systematically. Used AI prototypes and A/B testing to validate before committing engineering time. Gross retention above 98%.
- Wrote JTBD-framed user stories and tickets with acceptance criteria, reducing design-to-engineering miscommunication.
- Presented research and proposals directly to the founders.
- Currently designing conversational AI search — multi-turn refinement, natural language to structured filters, confirm-before-apply pattern for agentic trust.
UX Consultant & Product Owner at Requestum (2022-01 – 2023-07)
Software development company delivering B2B and B2C SaaS across multiple domains.
- Delivered a humanitarian platform "MySyla" in the first weeks of the war in Ukraine. Coordinated housing, medical care, shelter, and food aid for thousands of displaced people. Requirements shifted daily. Shipped anyway.
- Ran 3 projects from pre-sale through delivery. Wrote detailed specs and user flows for designers, PMs, and developers. Cut back-and-forth between design and engineering.
- Worked directly with clients and users, gathered requirements, validated decisions, and kept stakeholders aligned without losing the user in the process.
- Reviewed and gave structured feedback on design work across 3 projects.
Senior Product Designer at Software Development Hub (2020-03 – 2022-01)
- Sole designer or design lead across 9 projects over two years.
- Radiology workflow was paper-based and slow, with a 12-day average turnaround. Designed Radiolance 0-to-1 — B2B SaaS (web, iOS, Android) connecting remote radiologists with clinics. Specialists processed 30–45% more scans daily. Network of 70+ radiologists and 15+ partner clinics.
- COVID hit, clinics were overloaded, patients had no way to reach doctors remotely. Shipped telehealth features connecting Medstar and Medcard24 in 6 weeks. Offline visits down 48%. The work expanded — IDIS2GO integrated, Show2Doc launched in July 2020 as a new product that emerged from the process.
- Teachers struggled to personalise learning across age and proficiency groups. Designed a gamified learning platform and teacher workspace, enabling tailored assignments and progress tracking.
- Mentored two junior designers. Progressed from Product Designer to Senior within the same team.
Product Designer at FlexSolution (2017-08 – 2020-03)
Digital product company. End-to-end ownership across multiple concurrent platforms.
- Took end-to-end ownership across 4 platforms and 3 CRM systems over 3 years.
- Created 25+ commercial templates and 5 icon kits generating 200+ paid downloads per month on design marketplaces.
