Natasha Wilmot

For the last 20 years, I’ve built my career in B2B technology, working across agencies and marketing technology businesses as a customer Account Director and within leadership positions. At the heart of my career has been building and growing enterprise customer relationships. I’ve worked with clients including IBM, AWS, VMware and Kyndryl, helping organisations onboard, adopt and get genuine value from the platforms, solutions and services they invest in.

I understand the complexity of enterprise technology businesses, from long buying cycles and multiple stakeholders through to the commercial realities of winning and retaining major accounts.

I bring both sides of that equation: the commercial understanding of how customers are won, and the relationship skills to ensure they stay, adopt, grow and advocate.

Note: Over the past few years, I’ve been contracting, using my experience to support businesses across both their customer and commercial priorities. Now, I’m looking for a long-term home where I can invest my knowledge and experience in an organisation and its customers.

CLIENT ACCOUNT DIRECTOR - MyOutreach

(2026-05)

B2B demand generation specialist partnering with enterprise technology organisations across EMEA.

• Manage strategic C-level relationships across enterprise technology clients and agencies including Google, Bell Integrations, Tealium, The Marketing Practice, BrainLabs and StoryStream, translating business objectives and data into practical go-to-market programmes.
• Lead business reviews across inherited accounts, using programme performance to identify opportunities to improve outcomes and increase adoption of MyOutreach’s solutions
• Work cross-functionally from discovery through delivery, aligning customer expectations, programme execution and campaign reporting.
• Re-engaged the previously dormant Google account, securing two business reviews and face-to-face engagement within the first four months.

ACCOUNT DIRECTOR FOR PARTNERS - DemandScience

(2025-02 - 2026-05)

Global demand intelligence platform supporting enterprise technology organisations with data-driven marketing and customer engagement solutions.

• Contracted into the EMEA and APAC Partner Relationships team to develop strategic partnerships, improve retention and increase platform/solution adoption with approx 40 customers following DemandScience’s acquisition of Terminus.
• Built trusted relationships within our partner ecosystem with CEOS and the SLT to business influencers, using first-hand experience to align solutions with partners and end-client priorities.
• Grew the Miramar partnership from c.$30k annual spend to $120k, expanding beyond Panasonic to programmes supporting Hitachi and AWS.
• Achieved 90% partner retention and generated $1M+ in pipeline through account development, expansion and stronger solution adoption.
• Used tools such as Salesforce and Gong dashboards to monitor engagement, identify account risks and make strategic recommendations.

CLIENT SERVICES DIRECTOR - Inbound FinTech

(2024-01 - 2024-12)

Digital consultancy supporting financial services brands with digital transformation and revenue enablement.

• Joined the leadership team during a period of customer retention challenges, strengthening the post-sale customer experience, onboarding, solution adoption and retention model.
• Reviewed the customer journey and introduced clearer kick-off, reporting, communication, customer cadence and escalation processes to close gaps between what was sold, expected and delivered.
• Built retention frameworks to support growth from under $400k ARR towards a $750k ARR target, contributing to the organisation’s longer-term three-year growth plan.
• Led cross-functional alignment across Sales, Client Services, Digital and Performance teams, ensuring customer expectations and commercial commitments were understood throughout the organisation.
• Managed a team of up to five across sales and post-sales, translating Leadership Team priorities into clear actions for customer-facing teams.

SENIOR ACCOUNT DIRECTOR - Hotwire Global

(2019-10 - 2023-10)

Global integrated marketing agency specialising in technology.

• Owned and developed senior customer relationships across Kyndryl, VMware, IBM, Cisco and Citrix, working with CMOs, Marketing Directors and senior demand generation, brand and partner marketing stakeholders.
• Retained and grew existing accounts by combining customer insight, bespoke reporting and go-to-market recommendations with consistent senior stakeholder management.
• Led complex partner marketing relationships and business reviews, including activity between VMware and Microsoft and across IBM’s partner ecosystem.
• Led multi-channel VMware programmes across aerospace and defence, telecommunications, healthcare and financial services, coordinating multiple stakeholder groups.
• Worked cross-functionally with strategy, creative, digital and delivery teams, translating customer requirements into programmes and maintaining senior client engagement throughout delivery.

SENIOR ACCOUNT DIRECTOR - Rooster Punk

(2023-10 - 2024-01)

• Clients: Allica Bank, NTT DATA, Ericsson, LinkedIn.
• Built scalable client growth and retention frameworks, strengthened post-sale coordination and onboarding, and supported pre- and post-sale demand programmes.

ACCOUNT DIRECTOR - Transmission

(2018-01 - 2019-10)

• Clients: Enterprise technology and B2B accounts.
• Managed a £1.5m service revenue portfolio, delivered multi-channel ABM and demand generation programmes, led cross-sell and upsell activity, and managed a team of three.

ACCOUNT DIRECTOR - April Six

(2014-09 - 2018-01)

• Clients: VMware, Microsoft, Pure Storage.
• Led international go-to-market and brand programmes across Europe, the US and APAC, including the agency’s largest revenue-generating client at £800k+.