GTM Strategy Revenue Leader for SaaS DeepTech & AI
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Results-producing SaaS sales professional, and tech-led transformation evangelist.
I specialise in helping to scale SaaS and AI companies as they enter new markets, build teams, and most importantly establish happy customer relationships with advocacy.
• Commercial Leadership – Go-to-Market Strategy - SaaS - Professional Services &
• Consultancy - Marketing and Demand Generation - Partners and Alliances- Business Development - AI &
• Machine Learning – Strategy &
• Planning – Sales Coaching &
• Enablement An experienced C-Level Executive,with over 25 years experience, spanning verticals including SaaS, Data Science &
• AI,, MarTech enterprise sales. Twelve years of team leadership, hiring and leading sales and marketing teams. Seven years’ experience of channel partners and alliances building collaborative programs.
Expert and capable relationship building at C-level, through trusted advisor expertise and a consultative approach.
Experience gained within start-up, scale up, global SaaS and professional services.
Entrepreneurial in spirit, and equipped to orchestrate and deliver complex sales and sales plans. Exponent and practitioner of sales methodology (Challenger, Medicc), Sales forecasting, & deal cycle management to ensure objectives are achieved. 8 years board-level management, investment, fundraising and M&A. Experienced in budgetary control, P&L & overall financial fluency.
I have built and iterated revenue functions, including Marketing, Sales, Go To Market Strategy, Demand Generation, Pricing, and Revenue Management. I have developed and implemented commercial strategies that have accelerated growth and delivered outstanding results by constantly developing my knowledge and experience of best practice in B2B sales, marketing, and shaping value propositions,
My focus, energy and emotional intelligence enable me to prosper in the highly dynamic and multifaceted environment of the start-up / scale-up domain. I am capable of collaborating effectively with cross-functional teams and build trusted relationships with key stakeholders. have analytical and problem-solving skills, which allow me to assess performance using key metrics and provide insights to senior management in terms of what’s working and where action is needed.
An experienced C-Level Executive,with over 25 years experience, spanning verticals including SaaS, Data Science & AI,, MarTech enterprise sales. Twelve years of team leadership, hiring and leading sales and marketing teams. Seven years’ experience of channel partners and alliances building collaborative programs. Expert and capable relationship building at C-level, through trusted advisor expertise and a consultative approach.
Experience gained within start-up, scale up, global SaaS and professional services.
Entrepreneurial in spirit, and equipped to orchestrate and deliver complex sales and sales plans. Exponent and practitioner of sales methodology (Challenger, Medicc), Sales forecasting, & deal cycle management to ensure objectives are achieved. 8 years board-level management, investment, fundraising and M&A. Experienced in budgetary control, P&L & overall financial fluency.
I have built and iterated revenue functions, including Marketing, Sales, Go To Market Strategy, Demand Generation, Pricing, and Revenue Management. I have developed and implemented commercial strategies that have accelerated growth and delivered outstanding results by constantly developing my knowledge and experience of best practice in B2B sales, marketing, and shaping value propositions,
My focus, energy and emotional intelligence enable me to prosper in the highly dynamic and multifaceted environment of the start-up / scale-up domain. I am capable of collaborating effectively with cross-functional teams and build trusted relationships with key stakeholders. have analytical and problem-solving skills, which allow me to assess performance using key metrics and provide insights to senior management in terms of what’s working and where action is needed.
BSc Information Systems for Business, Leeds Metropolitan University 1995 to 1999
BSc Information Systems for Business, Leeds Metropolitan University 1995 to 1999
Skills: Sales Management · Sales Processes · Marketing Strategy · Management · Start-ups
