Art Director
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My interest in fashion started at an early age and I was obsessed with sketching trends and adapting them to my own style. After leaving University I worked for a well known mail order company. Starting work in the creative planning department I worked my way up to a Senior Art Director role until 2006 when I embarked on a freelance career.
I would be an ideal candidate for this role bringing over 20 years of valuable experience with me, having played a key role leading art direction for brand campaigns both on location and in studio. I have also fronted online ecomm teams for various well known High Street brands. This experience is essential for any brand and together with my intuitive knowledge of fashion and art direction I can place together creatively what intrinsically looks right.
I am able to work under pressure, to tight deadlines with budget in mind and have the ability to put my creative ideas forward when required. I am an energetic and creative team motivator, a perfectionist and stickler for detail. I expect the best possible results from the team I work with but remain calm through any situation getting the best out of who I work with.
Art Director - Primark
(2022)
Involved from the start of the Primark click & collect launch back in 2022. Worked closely with the head of Art Direction leading many different creative teams producing shoots across the planned ecomm platform in line with the brand demographics. Part of the core team recently launching a new direction for the online photography for Ladies, Mens & Kids with a more considered premium look.
Art Director - Cotton Traders
Fronted the launch of Cotton Traders online leading both the Mens & Ladies shoots from initial concept ideas, briefing production on set builds, pre production meetings, choosing new creative teams and full on set art direction.
Art Director - Lily Ella
Worked on producing a full rebranding of the ladies online brand Lily Ella. Whilst retaining the existing brand logo created new concepts for a fresher look and feel to the photography, art direction, its catalogue and ecomm platforms. Worked closely with the head of creative restructuring the model look, hair/makeup, styling and putting together a new photographic and creative team.
Was in charge of end to end producing initial concepts, art direction on location and studio and finally through to print handover.
Art Director - Hearst Magazines
Worked in-house on campaigns end to end producing concept visuals, attending key head office meetings, presenting ideas and putting together full creative teams for location shoots.
Art Director - Saatchi & Saatchi
Worked in-house on campaigns end to end for George producing concept visuals, attending key head office meetings, presenting ideas and putting together full creative teams for the location shoot in New York.
Senior Art Director - Mail Order Company
(2006)
Started work in the creative planning department and worked way up to Senior Art Director role.
BA (Hons) - Graphic Design/History of Art - Birmingham University (1986 - 1989)
MA - Fashion Illustration - University of Arts London (1990 - 1990)